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Innovation and Commercialisation

Evaluate the situation of Essence Drinks and present recommendations on how the company should move forward in creating an innovative new range of drinks while staying true to their lassis.

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Added on  2023-03-22

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This presentation explores the importance of innovation in comparison with invention and how organizational leadership, vision, teamwork, and culture shape innovation and commercialization. It discusses the process of commercializing new concepts and ideas to attract target consumers. The presentation also highlights the difference between innovation and invention, the importance of innovation and invention in building competitive benefits and balanced resource utilization, and the role of innovation in workplace management. Additionally, it emphasizes the need for innovation strategy and commercialization in meeting target criteria and satisfying customer demands. References are provided for further reading.

Innovation and Commercialisation

Evaluate the situation of Essence Drinks and present recommendations on how the company should move forward in creating an innovative new range of drinks while staying true to their lassis.

   Added on 2023-03-22

ShareRelated Documents
Innvoation and
Commercilisation
(Project 1)
Innovation and Commercialisation_1
Table of Content
• Introduction
• Importance of innovation in comparison with invention
• Organizational leadership, vision, teamwork and culture
shapes innovation and commercialization
• Conclusion
• References
Innovation and Commercialisation_2
Introduction
This change is fundamental in order to manage the
development process a well as produce services and good
according to demands and expectation of consumer. Though,
innovation is essential, this is required to commercialise new
concept or idea to attract target consumer which play a crucial
role in increment of sales of services as well as market share
of enterprise
Innovation and Commercialisation_3
Importance of innovation in comparison
with invention
The main important aspects in present era is changing and
altering technology which is transforming the trends in more
advanced and modified way. Commercialisation is forming
process of fresh goods and services through using several
effective marketings and promotional tools to access in new
trade.
Innovation and Commercialisation_4

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