Growing Trend in Retail Sectors: A Case Study of ASDA

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
Background.................................................................................................................................1
Chosen organisation sector for the research................................................................................1
Rationale of study.......................................................................................................................1
Research aim and objectives.......................................................................................................1
Current Trend in retail sectors-........................................................................................................2
Literature Review........................................................................................................................2
Analysis of organisation..................................................................................................................3
An analysis of ASDA..................................................................................................................3
Research Methodology....................................................................................................................3
Primary data................................................................................................................................3
Secondary data............................................................................................................................4
Recommendation.............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Background
Retailing sectors are part of the society that undergoes to the process of selling products
and services to all consumers through consumption many distribution channels to achieve
profitable goals. Now a days, there are businesses to sell thrives by providing a wide range of
products and services to their end customers frequently (Papa, 2020). The advanced technology
program redefines the development of a series of data distribution and integration of the team
work is the growing trend in the retail sectors and moreover, e-commerce termed to be the future
trend in the retail sector every organisation will go for as this is the elements where they can
grow successfully in the future.
Chosen organisation sector for the research
This work has been done in the ASDA retail sector which is growing second largest
supermarket chain after Tesco. But in the recent time phase they have gain more popularity in
comparison to Tesco. Moreover, ASDA providing wide range of products ranging from the
retails to the financial services. This is the growing retail company in the UK
Rationale of study
The primary objective behind this research to determine the growing trend in the retail
sectors and to identify the future development strategy for the above mentioned company. It has
proposed that mobile penetration and rise in flexible shopping experience give rise to online
shopping trend in the retail industry.
Research aim and objectives
Research aim
Aim of this research is “to identify the growing trend in the retailing in contrast to the
rise of online shopping and its influence on the company growth”. A study on ASDA.
Research objectives To recognise the significance of online shopping trend within retail sector. To identify the growing and current trend in the retailing T demonstrate the effect of the rise of online shopping trend in the retail sector...
Research questions
 What is the significance of click and brick business within an organisation?
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 What are the impacts of online shopping upon growth and supply chain of ASDA?
Current Trend in retail sectors-
Literature Review
As per the dynamics of Omar and Fraser (2020), it has been found that today, the retail
industry is in the throes of the deep-seated that meet the need and demand of millions of people.
Basically, the retail sector is working on the B2C problem, where businesses is single and there
are millions of clients. In the case of the UK, the country is known for its diverse retail programs
to cater to the needs of its citizens. It has noted that in compared to the last 10 years, the retail
sector has changed dramatically, with a strong focus of consumers on easy access to consumer
products and services and it will be secondary save time, convenience and consistency when
shopping (Loranger and Greene, 2020). Even so, retails trends are being seen in the process
instead of the product and the core aims of these trends it to fascinate a hassle free business
process that fascinate cost and time efficiency and creates a short to convince specially in the
retail sector.
As per the ideology of Shen and et. al. (2020), they have talk about the UK retailing
industry in which it has been observed that there are numerous trends in the industry. Such as
drastic shift of the people from the offline to online shopping and many transformation of the
Bricks or bricks & mortar business model into the Click and Brick, digitalisation and online
payment trend. This is because mobile penetration gives rise to many online business. Amazon is
the biggest example of e-commerce business example.
As mentioned by the Katta and Patro (2020), in their view in UK there are various retails
organizations such as ASDA, Mark & Spencer, Tesco Plc., Morrison etc., where ASDA is
another user of the "cash & collect" tool in their business model where customers mostly place
orders from the mobile app with downloadable food and other items in the store themselves
according to their time. Supermarket, hypermarket and other franchise business segments, where
consumers also live
Products for daily use are available. It is true that retail businesses especially hypermarkets and
others franchises cannot be changed because of their structure and need to continue the
employment of many people. It has been mentioned that in the last 5 years whole retail business
are getting moving towards the sound trend like online purchase cycle in order to deliver convent
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