Current Trends in the Retail Industry: Analysis of Asda Store Ltd.

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Trends in retail ...........................................................................................................................1
Analysis of the organisation........................................................................................................3
RECOMMEDATION & CONCLUSION.......................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Trend is generally direction within that something is getting change, develop or veering
toward. For an organisation it is essential to follow current trends for making their customer
satisfy as well as also for fulfilling their needs and wants in effective manner (Pantano and et. al.,
2017). Thus, for identifying current market trend company have to do market analysis because
there are several factors which involved within this and help in identifying trends available
within market area. This report is based on Asda Store Ltd. Which is British supermarket retailer
located at Leeds, West Yorkshire, England. It was founded in 1949 on 19th February and its
founder was Peter and Fred Asquith, Sir Noel Stockdale. Products offering by them are Grocery,
general merchandise as well as financial services. According to data of 2020, Asda Store Ltd. Is
located at 631 locations. Moreover, there are approx. 1,65,000 staff members are working in
respective organisation. Besides its core supermarket, Asda is offering several other services
such as financial services as well as mobile phone provider that uses existing EE network.
It is important for Asda Store Ltd as they have to follow current trends which are
available in market area. Because this is the way through which company can make their
customer's satisfy, enhance sales, generate high profit as well as their customer base also get
increase (Nucamendi-Guillén, Moreno and Mendoza, 2018). This report will going to conduct
discussion on current trends within retail market. Along with this, analysis will going to conduct
for current trend in relation of Asda store Ltd. In the end section of report recommendation will
be given to respective organisation.
MAIN BODY
Trends in retail
In retail sector there are several trends which organisation have to adopt in their working
for attracting large number of customer's and also for serving them in effective manner. Retail
industry is said to be one of the fastest growing industry in the United Kingdom. Below is the
brief mention of some the trends in the retail industry (Giri, Thomassey and Zeng, 2019).
Explanation of these recent trends within retail industry are as follows :-
 Flexibility in Payment - There have been an advances of some contemporary approaches
to payment such as mobile wallets, digital payments and online payments. The presence
of such flexible approaches to payment helps customers in better management in their
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