This report explores the latest trends in the retail industry and their implications on the business performance of organizations. It focuses on Argos Limited, a catalogue retailer in the UK, and examines the positive and negative impacts of these trends on the company. The report also provides recommendations for overcoming any negative impacts and improving business performance. The major trends identified include the use of self-driving cars, drones, and a new approach to influencer marketing. The report highlights the importance of adopting these trends for organizations to enhance their sales and profitability.