Market Analysis and Its Impact on Productivity and Profitability of Halfords

This report discusses the concept of market analysis and its impact on the productivity and profitability of Halfords. It includes a case study of Halfords, research questions, objectives, literature review, research methodology, results, and recommendations.

Inquiry Based
Learning

Executive summary
The market analysis is qualitative & quantitative assess of market. It is considered as part
of industry analysis & global atmosphere analysis. By using this assessment, the SWOT of
organisation is assessed. The analysis of market is considered as documented investigator or
research of market which is adopted in order to inform firm planning activities, specifically take
decision related to stock, purchase, expansion of facility, buying of capital need as well as other
aspects of organisation.

Contents
Executive summary..........................................................................................................................2
“To analyse the market factor which impact productivity and productivity of company, the case
study of Halfords”.........................................................................................................................5
INTRODUCTION...........................................................................................................................5
Literature Review.............................................................................................................................6
Research Methodology....................................................................................................................7
Results....................................................................................................................................8
Recommendations............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Appendix 1.....................................................................................................................................12

“To analyse the market factor which impact productivity and productivity of company, the
case study of Halfords”
INTRODUCTION
The market analysis is determined as a quantitative as well as qualitative analysis of market.
Thus, it is necessary to assess size of market both in term of worth and volume, different
segment of user, purchasing pattern, competition and economic atmosphere in context of area to
take entry and its regulation. In this assignment, the organisation is taken named as Halfords
Group plc. It is considered as British retailing company provide car parts, touring equipment
operate their business at UK as well as Ireland. On given report, there is a discussion regarding
research questions, its objective in an appropriate manner. In addition to this, there is explanation
regarding literature review, research methodology, discussion and recommendation can be
provided to organisation in an appropriate manner (Cai and Li, 2018).
Background of company
Halfords Group plc is considered as British retailing company provide car parts, touring
equipment operate their business at UK as well as Ireland. This organisation was founded in
1892 by F W Rushbrooke. The main purpose of company is to provide unique products and
services to its customer in order to retain them for longer period of time (Rosca, Arnold and
Bendul, 2017).
Aim of research
The purpose of research is “To examine the market analysis which impact profitability and
productivity of company”
Research questions
 Do you know about concept of market analysis?
 Determine the techniques used for market analysis that impact on profitability of
Halfords?
 Explain the benefits of market analysis that effect productivity of Halfords?
Research objectives

 The concept of market analysis
 To examine the techniques used for market analysis that impact on profitability of
Halfords
 To assess the benefits of market analysis that effect productivity of Halfords
Literature Review
The concept of market analysis
According to the point of view of (Price and Sun, 2017), market analysis is quantitative as
well as qualitative assessment of specific market. The market is determined as any place in
which manufacturer or trader marketing their products and services and purchases them & also
provides the explanation regarding group of consumer perform their work together, the audience
for several goods and services for it. The market analysis determines appeal as well as dynamic
in certain market in certain industry. Therefore, it is necessary to assess the market by
management team in order to conduct different operations in an appropriate manner. To assess
the market is to analyse the requirement of any innovative as well as existing idea, goods &
services in order to make proper strategies to start its work and also investigating it. This is
determined as fundamental level in improvement procedure of product.
To examine the techniques used for market analysis that impact on profitability of Halfords
As per view point of (Pandita and Ray, 2018), there are different type of technique of
market research such a survey, interview, customer observation and so on. Therefore, the
management team of business organisation focuses on conducting survey in order to analyse
market in an appropriate manner. They also focus on conducting interview in order to ask
different kind of question to individual person in order to conduct research in an appropriate
manner. In addition to this, it is assess that there are different kind of technique which is adopted
by organisation in order to complete their research in proper way.
To assess the benefits of market analysis that effect productivity of Halfords
According to view point of (O’Neill, Sohal and Teng, 2016), there are different type of
benefit of market analysis such as it help in providing or interacting with customer in an
appropriate manner. Therefore, it is useful in increasing reputation and brand image of company
in front of customer at Marketplace. And, the management team of Halfords focuses on grabbing
opportunity and interacting with user in an appropriate manner. It is necessary to analyse the
market which is beneficial for success and growth of company in future period of time.

Therefore, it is identified that there are various benefits of market analysis which is useful in
increasing productivity and profitability of company in future time period. It is also useful in
analysing need and wants of customer in order to retain them for a longer time period (Li and
Lin, 2016).
Research Methodology
The process of organising research is determined as a research methodology. There are different
steps that are important to follow. It is determined as technique that assists in gathering,
assessing and interpret collected data. In addition to this, the research methodology is significant
part of research for success and growth depend on adoption of techniques to organise research in
proper way. Research methodology is determined as a systematic way which is used for
resolving different kind of issue connected to research by collecting data using various
techniques, provide interpretation connected to gather data and provide suitable conclusion in
reference of data of research. In assistance of this, it is considered as a blueprint which provides
guidelines in context of conducting investigation in proper manner. In addition to this, the
research is adopted for offering explanation in context of growth by which researcher focuses on
increasing proper methodology. The aim of research methodology is to provide facility to
investigator to offer reliable information that is helpful in accomplishing favourable outcomes in
future time period (Centobelli, Cerchione and Esposito, 2017).
Data collection
There are two methods of collection of data which is primary as well as secondary.
Primary, data collection through primary sources is used by researcher and data must be first
hand. And, it is significant to assess that it is time consuming and costly to adopt primary source
for collecting data. It is analysed that there are different methods to collect or gather data by
using primary sources such as questionnaire, observation, survey and so on. In this kind of
research, the questionnaire is adopted to collect and gather data. It is difficult to send
questionnaire to all employees so 50 subordinate are chosen as a sample on random base.
Therefore, the linkage of Google form must be signed and viewpoints taken into account to
assess data and also drawing conclusion The other method related to collecting data is secondary
method for data and information is collected by using already published journal, Diaries,
newspaper and so on. The data which is collected is determined as data collected through
secondary sources do not consume time. In this assignment, literature review is maintained

according to authentic article for achieving favourable results of this study. It is significant to
assess that both primary and secondary research for collecting data in this assignment (Kaydos,
2020).
Research methods
There are two methods that are qualitative vs. quantitative. In quantitative method, the
data is collected through statistical tool as well as number. It is very easy to access data through
graphs and using pie chart which is understandable to specialist and to normal man. It is easy to
assess collected data by using primary source. The qualitative method is used where there is not
any kind of use of number in order to collect information by researcher (Kuze and Uyar, 2017).
Results
It is significant to assess data. It is determined as a significant part of research. The data is
assessed through graph to increase understanding level.
Q1 Do you know about concept of market analysis?
(a) Yes
(b) No
Q2 Determine the techniques used for market analysis that impact on profitability of Halfords?
(a) Survey
(b) Observation
(c) Interview
Q3 Explain the benefits of market analysis that effect productivity of Halfords?
(a) Increase in goodwill
(b) Helps in identifying opportunities
(c) Establishing trends
Theme: 1: the concept of market analysis
Q1 Do you know about concept of market analysis Frequency
(c) Yes 26
(d) No 24

(a) Yes (b) No
23
23.5
24
24.5
25
25.5
26
26.5
Frequency
Frequency
On the basis of above given graphical representation, it is analyse that there are 26
subordinate who have knowledge regarding concept of market analysis. In addition to this, there
are 24 respondents who do not have knowledge regarding concept of market analysis.
Theme: 2 the techniques used for market analysis that impact on profitability of Halfords
Q2 Determine the techniques used for market analysis that impact on profitability of
Halfords?
Frequency
(a) Survey 15
(b) Observation 20
(c) Interview 15

(a) Survey (b) Observation (c) Interview
0
5
10
15
20
25
Frequency
Frequency
On the basis of above given graph, it is assess that there are different kind of techniques
adopted to assess the market that impose direct effect on the profitability of organisation. There
are 15 subordinate who believes that survey is determined as appropriate approach in order to
assess the market that increases profitability of company. In addition to this, there are 20
subordinate who believes that observing customer is determined as effective techniques that is
used by company in order to increase profitability of organisation in future period of time. Apart
from this, there are 15 subordinates who believes that interview is determined as effective
techniques in which question is asked from respondent in order to assess market that is used that
impose direct effect on profitability of organisation in positive manner.
Theme: 3 the benefits of market analysis that effect productivity of Halfords
Q: 3 Explain the benefits of market analysis that effect productivity of Halfords? Frequency
(d) Increase in goodwill 20
(a) Helps in identifying opportunities 20
(a) Establishing trends 10

(a) Increase in
goodwill (a) Helps in
identifying
opportunities
(a) Establishing
trends
0
5
10
15
20
25
Frequency
Frequency
On the basis of above given graph, it is analysed that there are different kind of benefit of
market analysis that imposes direct impact on productivity of company. There are 20 subordinate
who believe that increase in goodwill is determined as a major benefit related to market analysis
that impose direct effect on productivity of company and there are 20 subordinate who believe
that it is necessary to assess opportunity that is the primary benefit of assessing market that
enforces direct effect in the productivity of organisation. Apart from this, there are 10
subordinate believe that establish trend is determined as a benefit related to market analysis that
imposes direct effect on productivity of organisation.
Recommendations
There are several recommendations which is going to be mentioned below:
 The management team of Halfords group PLC focuses on conducting survey method in
order to collect data and information regarding market in an appropriate manner that is
helpful in expanding its business at larger level.
 In addition to this, they also focus on determining the benefits of market analysis which is
useful in increasing profit margin and sales of organisation in future period of time.
 Also they focus on considering internal and external factor in order to conduct different
operation in an appropriate manner.
Therefore it is analysed that there are different recommendation that can be provided to company
in order to increase sales of organisation in future period of time.

CONCLUSION
On the basis of above given report, it is assess that the market analysis is quantitative as well
as qualitative analysis of market. Thus, it is necessary to assess size of market both in term of
worth and volume, different segment of user, competition & economic atmosphere in reference
of area to take entrance and its regulation. On given report, there is a discussion regarding
research questions, its objective in an appropriate manner. In addition to this, there is explanation
regarding literature review, research methodology, discussion and recommendation can be
provided to organisation in an appropriate manner.

REFERENCES
Books and Journals
Cai, W. and Li, G., 2018. The drivers of eco-innovation and its impact on performance: Evidence
from China. Journal of Cleaner Production, 176, pp.110-118.
Centobelli, P., Cerchione, R. and Esposito, E., 2017. Environmental sustainability in the service
industry of transportation and logistics service providers: Systematic literature review and
research directions. Transportation Research Part D: Transport and Environment, 53, pp.454-
470.
Kaydos, W., 2020. Operational performance measurement: increasing total productivity. CRC
press.
Kuzey, C. and Uyar, A., 2017. Determinants of sustainability reporting and its impact on firm
value: Evidence from the emerging market of Turkey. Journal of cleaner production, 143, pp.27-
39.
Li, K. and Lin, B., 2016. Impact of energy conservation policies on the green productivity in
China’s manufacturing sector: Evidence from a three-stage DEA model. Applied Energy, 168,
pp.351-363.
O’Neill, P., Sohal, A. and Teng, C.W., 2016. Quality management approaches and their impact
on firms׳ financial performance–An Australian study. International Journal of Production
Economics, 171, pp.381-393.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Price, J.M. and Sun, W., 2017. Doing good and doing bad: The impact of corporate social
responsibility and irresponsibility on firm performance. Journal of Business Research, 80, pp.82-
97.
Rosca, E., Arnold, M. and Bendul, J.C., 2017. Business models for sustainable innovation–an
empirical analysis of frugal products and services. Journal of Cleaner Production, 162, pp.S133-
S145.
Wang, Q., Dou, J. and Jia, S., 2016. A meta-analytic review of corporate social responsibility
and corporate financial performance: The moderating effect of contextual factors. Business &
Society, 55(8), pp.1083-1121.

Appendix 1
Q1 Do you know about concept of market analysis?
(e) Yes
(f) No
Q2 Determine the techniques used for market analysis that impact on profitability of Halfords?
(d) Survey
(e) Observation
(f) Interview
Q3 Explain the benefits of market analysis that effect productivity of Halfords?
(e) Increase in goodwill
(f) Helps in identifying opportunities
(g) Establishing trends