Current Trends in Retail: A Case Study of Zara

Inquiry Based
Learning

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX-I...................................................................................................................................7
APPENDIX-II .................................................................................................................................8

INTRODUCTION
Inquiry-based Learning aims to provide approaches in order to enhance the learning
process of the students. This approach improves the ability of the student to interact and
participate in the competitions. Further such participation help them to attain skills and
knowledge that will be useful in future to achieve long term goals effectively. Inquiry-based
learning makes easier for students to understand the concept instead of reiterating rules and
formulas (Sleeter, 2019). Thus, the essay examines the research of a retail company by analyzing
its recent trends accompanied by valid research sources.
MAIN BODY
The theme of a research is on the current trends of retail based company (Keane and
Clements, 2017). The company taken under this essay is Zara SA, famously known as Zara, a
Spanish retailer of apparel. The company deals in clothing, accessories, footwear and perfumes.
The three current trends of the company includes, Firstly the Fast Fashion, refers to the
collections which are presented at fashion events to meet the current trends. As nowadays the
consumers want high fashion at cheap price. The clothes are manufactured at rapidly high
volumes and are offered to the consumers at a reasonable price. Generally the aim of fast fashion
is to compete with the traditional fashion by introducing its new trends according to the seasons.
The design worn during catwalk are available at the retail stores at affordable prices. Fast fashion
is trendy because of innovations in the flow of goods and services. The fashion focuses on
responding the current demands of the consumers by producing goods at efficient cost. Zara, is
an leading example of fast fashion, as the company effectively focuses on supply chain
management. Zara is the most successful forerunner brand of Inditex, which is a Spanish
clothing company. Sometimes the company make use of local labor in order to increase the
production or to meet the consumer's demand. This defines the fast fashion inherited by Zara.
According tho the news, the company even promised to sell sustainable clothes by the year 2025.
Further the company by the end of next year will start keeping the containers in the stores to
collect the old clothes in order to reuse or recycle them into new ones. On the other hand, this
trend of being fast fashion is also criticized by the people, as the barely use such materials. Thus,
Zara has been credited and even blamed from acquiring such norm. Yet is an leading example of
this trend.
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