Inquiry Based Learning - CW1

This report focuses on inquiry-based learning and its application to Harley Davidson. It covers the company's history, areas of failure, current trends, models of analysis, and recommendations for further development.

Inquiry based
Learning
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Table of Content
INTRODUCTION………………………………………………………………………………..4
MAIN BODY
Company history background……………………………………………………………………4
Identify areas of failure and why………………………………………………………………..5
Current trends and competition at that time…………………………………………………….5
Models of analysis………………………………………………………………………………..6
Recommendations………………………………………………………………………………..8
CONLUSION……………………………………………………………………………………9
REERENCES…………………………………………………………………………………….10
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Executive Summary
The overall report is all about the learning which is on the basis of inquiry. The overall report
consist of the history of company and also about identification of the areas of failure along with
reasons of it. In addition to this, the report will cover analysis about current trends and
competition at that period of time. Moreover, the report will cover discussion about the models
of analysis and also about the recommendations which are required for the company’s further
development and growth.
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INTRODUCTION
Learning refers to the process of acquiring new knowledge, understanding, skills,
behaviors, values, skills, preferences and attitudes. Learning is very important whether it is at
organizational level or at personal level and it is a continuous process which takes a very long
period of time. Enquiry based learning have the emphasis on people’s role in the process of
learning and also ask them to engage with an idea. In the present report, Harley Davidson is
taken into consideration(Bryant and Favier., 2015). It is a Motorcycle manufacturer company of
America that was established in the year of 1903 in Milwauke, Wisconsin. The report basically
consist of the history of company and also about identify about the areas of failure. The report
also consist of current trends and competition at that period of time. Moreover, the report will
cover discussion about the models of analysis and also about the recommendations which are
required for the company’s further development and growth.
MAIN BODY
Company history background
Harley Davidson is an American manufacturer of motorcycle which was founded in the
year of 1903 in Milwaukee, Wisconsin. It was one of that company which survives in the Great
Depression and also the American motorcycle manufacturer. There were friends who combined
together for purpose of new engines of fangled. Harley has to face wars on the world wide basis
on double times which were designed during the crisis of finance. The organisation has stand
themselves strong in different ownwership arrangements, subsidiary arrangements, product
quality and periods of poor economic health(Uribe and et.al., 2020).They have also faced
competition on the global basis for becoming the manufacturer on large scale on the world wide
basis of motorcycle and this brand is majorly known for its following on the loyal basis. The
company is majorly famous for its stylish customization which gives new birth to the style of
motorcycle chopper. The company in its traditional form marketed as the heavyweight and air
cooled cruiser motor cycle with engine displacement which is greater than 700 CC.
They have offerings on the broaden scale that includes middle weight street platforms
and have more more contemporary VRSC. The company has manufacturing unit into different
countries such as Pennsylvania, York, Brazil, Bawal, Wisconsin, Pulak Daeng and India,
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Thailand. Harley Davidson, markets its products on the world wide basis and also markets under
the brand of Harley Davidson among them apparel. In addition to this it includes, accessories,
ornaments and home décor, toys, video games which is based on the community and motorcycle
line.
Identify areas of failure and why
There are certain reasons due to which Harley Davidson has to face failures which are
defined into the following manner:
The main reason of such a drastic decline in the revenue of company is due to Harley Davidson
market which has motorcycles of branded nature. There are motorcyclists of younger age who
are more towards purchasing the cheaper option and the core customer base is aging. The main
consequences can be seen in the decline in the rapid basis of US shipment which is over the fast
past five years. There are certain weaknesses of Harley Davidson who has intense competition
with other motorcycle companies and it also result into limited growth into the market share of
brand. They have to also face many allegations which regards to the environmental pollution
(Feldt and Petersen., 2021). They have to face problems specially at the time period COVID-19
where they have to forcefully shut down the manufacturing of motorcycles. This is also the
reason due to which they have to face decline in the revenue and profits of the company for a
very longer period of time.
There are certain countries who do not prefer for big bikes and as it is a very luxuriou
brand so it becomes difficult for the company to stand themselves strongly into this international
market. There are local partners which an support them to stand competitively into this new
market. So these are the main reasons due to which Harley Davidson has to face failures into
negative terms.
Current trends and competition at that time
There are certain current trends of the retail sector which are defined into the following
manner:
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The innovative retail trends of augmented reality, machine learning and artificial intelligence.
The most important trend of retail industry is the investment in omni channel strategies of retail
(Cooper and et.al., 2015).
According to the research, it has been observed that the consumer has 3.64 devices of connected
nature and also consult the devices in order to make a purchase. It also provide a personalized
retail experience is having the experience of personalized shopping. In the world of retail,
personalization basically involves retailers giving consumer suggestion which is dependent on
thee order history, previous searches and their location (Rothkrantz., 2015). Retailers also create
experiences on the personalized basis through simple services and it includes bots of chat which
increases the interaction and customer engagement as well, text messages which provides
updates on the orders, tele based communication and other services as well.
Models of analysis
For taking appropriate decision and analyze the market in order to take a proper action
towards it there are certain frameworks which help the company to analyze the environment.
These frameworks basically included SWOT analysis and Porter’s five forces which are defined
into the following manner:
SWOT analysis of Harley Davidson
Strength: There are certain main strength which affect the improvement and business growth in
the case of the brand which includes the image of brand into stronger terms of Harley Davidson.
Culture of organisation that attracts the base of stable nature of customers who are loyal and
expertise in custom motorcycle/chopper production and design. This is the culture of
organization which act as competitive advantage in this international market and they also ensure
about the stability of business.
Weaknesses: Harley Davidson weakness is basically dependent on the focus of current limited
and reach of the business as well. It also deals with the factors of strategic at internal level which
prevents the company of motorcycle from growing expanding and maximizing its overall
performance and its revenues as well. There are certain weaknesses of Harley Davidson which
include mix of product which is of narrow nature which is aimed for limited market reach despite
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the multinational presence, custom motorcycles (Blessinger and Carfor., 2015). In addition to
this, chain strategy of limited supply chain strategy for expansion at global level into supportive
terms. The company has product mix into narrow terms which is a weak point that prevents the
business from reaching the segments of more market. The organisation is into negative terms
because it can only generates sales in North America.
Opportunities: The brand opportunities has relationship with market of motorcycle on the
global basis and strengths for grow and the company’s competitive advantage as well. There are
certain opportunities of Harley Davidson which includes global expansion of automotive sales
and manufacturing as well (Marks., 2017). It also include company has opportunity in terms of
expansion especially into context of high growth developing markets and product diversification
beyond the customer motorcycles.
Threats: The Harley Davidson threats are dependent on the Market trends and legal structures as
well. There are three major threats which has been faced by the Harley Davidson which include
aggressive competition with different international buyers. In addition to this, it has imitation of
motorcycle designs and also increasing preferences for electric vehicles. The company has to
face aggressive competition which is a threat against the business.
So in this manner, SWOT analysis help in terms of identifying the strengths, weaknesses,
opportunities and threats. It also guide in terms of building on what the individual do well and
addresses in what they are lacking. For analyzing the retail market into appropriate manner, it is
important to consider the porter’s five forces framework into proper way which is defined into
the following manner:
Porter’s five forces of Harley Davidson
 Competitive rivalry: It is the parameter which identifies the impact of different
companies in the industry of motorcycle and industry of automotive environment. There
are certain factors at external level that creates the strong force of rivalry into competitive
manner which include high availability of substitutes, the high number of firms and
moderate variety of firms.
 Harley Davidson Bargaining power of customers: It is the parameter of analysis of
five forces which outlines about the factors at external level which enables buyers or
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customers in influencing the environment of industry of motorcycle (Lee and Galindo.,
2021). There are certain external factors which contributes to the Harley Davidson’s
customers strong bargaining power of which basically include high quality of
information, moderate switching costs and high substitute availability as well.
 Harley Davidson Bargaining power of suppliers: Harley Davidson affect the Suppliers
in relation to the materials of sufficiency which is used for its business. This is the
parameter of evaluation which deals in which manner suppliers influence the
environment of industry of motorcycle(Bailey., 2018). There are certain factors at
external level which create the weak bargaining power of suppliers which includes high
supply stability, low forward integration and moderate size of suppliers.
 Substitute threat against Harley Davidson: The performance of business of Harley
Davidson is dependent on the substitutes effects on the customers behaviours. This is the
analysis which indicates that in which manner substitute products influences the industry
of motorcycle environment. There are certain factors at external level which lead towards
the substitution threat at moderate level which is against Harley Davidson which is
defined into the following manner: It includes the moderate substitute variety, moderate
switching costs and availability high substitute as well.
 New entrants threat: There are entrants at new level which minimses the base of
customers of Harley Davidson. It is the analysis which determines the effects at potetial
level of firms at new level on the brand and industry environment of
motorcycle(Misra.,2020). There are threat of new entrants at moderate level which is
dependent on factors at external level which include moderate switching costs, moderate
economies of scale and brand development high cost.
In this manner, porter’s five forces act as competitive forces at work within the industry which
can help in terms of assessing the attractiveness of an industry and also pin point the areas where
individual can adjust the strategy in order to improve the profitability.
Recommendations
It has been recommended that the main advice for Harley Davidson is that they have to
ensure that policies does not deter the company from their current strategy. They have to move
production for the European market overseas and also concentrate on producing and designing of
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new products for existing and new markets. IT has been also recommended that they have to
understand the market into more deeper manner through intensive growth strategy is the market
penetration. The company can also grow themselves through using the intensive strategy in
reaching towards the more customers in their current markets. So these are the main
recommendations for the company in order to grow themselves into positive manner.
CONCLUSION
It has been concluded that learning is very significant in order to grow themselves into
positive manner. Every organisation grow themselves by learning through different phases of
their performance into the market. It has been determined that there are certain current trends of
market or in the retail industry which is beneficial for the development of the company. It has
been observed that in order to analyze the market into appropriate manner and to take right
decision for the company it is necessary to use certain framework into proper manner. These
framework help the company that how they can improve themselves into fast pace manner.
That’s why learning on the inquiry basis is very necessary in order to take result oriented actions.
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REFERENCES
Books and Journal
Bryant, L. M. and Favier, T., 2015. Professional development focusing on inquiry-based learning
using GIS. In Geospatial technologies and geography education in a changing world (pp. 127-
138). Springer, Tokyo.
Uribe and et.al., 2020, June. Automatic content analysis of computer-supported collaborative
inquiry-based learning using deep networks and attention mechanisms. In International
Conference in Methodologies and intelligent Systems for Techhnology Enhanced Learning (pp.
95-105). Springer, Cham.
Feldt, J. E. and Petersen, E. B., 2021. Inquiry-based learning in the Humanities: Moving from
topics to problems using the “Humanities imagination”. Arts and Humanities in Higher
Education, 20(2), pp.155-171.
Cooper and et.al., 2015. Gender differences in achievement in an inquiry-based learning
precalculus course. International Electronic Journal of Mathematics Education, 10(2), pp.97-
110.
Rothkrantz, L., 2015. Inquiry based learning as didactic model in distant learning. International
Journal on Information Technologies & Security, 7(4).
Blessinger, P. and Carfora, J. M., 2015. Inquiry-based learning for science, technology,
engineering, and math (STEM) programs: A conceptual and practical resource for educators.
Emerald Group Publishing.
Marks, S., 2017. Inquiry-based learning: It matters for life. Access, 31(4), pp.4-11.
Lee, J. S. and Galindo, E., 2021. An inquiry-based approach: Project-based learning. In Project-
Based Learning in Elementary Classrooms: Making Mathematics Come Alive. The National
Council of Teachers of Mathematics, Inc..
Bailey, L. A., 2018. The impact of inquiry-based learning on academic achievement in eighth-
grade social studies (Doctoral dissertation, University of South Carolina).
Misra, D., 2020. Using inquiry-based learning in executive education programmes. Journal of
Workplace Learning.
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