Trends in Retail Sector and Swot Analysis of Amazon

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Trends in retail sector.............................................................................................................3
TASK 2............................................................................................................................................4
History of organisation...........................................................................................................4
Swot analysis of Amazon.......................................................................................................5
TASK 3............................................................................................................................................6
Recommendations..................................................................................................................6
Action Plan.............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Trends refers to the ongoing cultural set of behaviour and activities in a certain sector. In the
following report different trends upcoming in the retail sector industry is discovered. The
following report helps in discovering various trends in the retail industry which are affecting
Amazon (Ferreira and et. al., 2020). Swot analysis of Amazon is performed in order to
understand what are the strengths and weaknesses of company related to the trends in the market
and various recommendations at the end of the report are also provided through the help of
which company can effectively fulfil needs of customer according to the current trends in the
retail industry.
TASK 1
Trends in retail sector
There is a lot of change seen in the retail industry is these days. Due to the change in
behaviour of customer the expectations of the customer are becoming higher and also this is
bringing changes in retail industry. Below mentioned are some of the major changes in retail
industry adopting which a number of retail giants have successfully achieved all their objectives.
These trains are also seen in Amazon:
Investment in omni channel strategies: It is necessary for retail industry to use omni-
channel retail strategies. It shows how a consumer who is making a purchase look for the items
before they pick it up in the store on the web (Friedlander and Zoellner, 2020). This helps them
to make sure that the item they are buying is fulfilling all the needs and requirements of
customers. Similarly Amazon sees a number of customers who have already checked the
products in the store and they are buying from Amazon due to the discounts provided by
Amazon. A number of retailers can be seen that tapping into different mobile shopping Waze for
customers. There are a number of retailers who are using mobile tablets for their sales associates
so that they can make the journey of a customer interactive as well as easy. It helps a consumer
in exploring different options for purchasing the services of products from the company.
Personalised retail experience: Another retail trend seen these days is the requirement for
personalised shopping experience by the customer. This helps the customer to get the products
based on their order history, test, research as well as previous searches. It is necessary for the
retailers to use this trend and make sure that they are getting customer engagement as well as