Emerging Trends in Fashion Retail Industry

Inquiry based learning
project

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Emerging trends in fashion retail industry...................................................................................1
SWOT, Porters Five Force along with PESTLE analysis...........................................................2
Recommendations........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Retail sector implies to supermarkets, chain stores, franchise stores, departmental stores
and so on who acquire their merchandise from the wholesalers and then they stock those
merchandise (Nucamendi-Guillén, Moreno and Mendoza, 2018). After stocking they try to resell those
goods in little amount to single consumers. This research is about the fashion retailing which act
as a mediator among customers and manufactures. This research generate emerging trends in
fashion retail industry can be determine along with this analysis will be made based on this
research and some recommendations are also provided in context to Pretty little Thing, which is
a United Kingdom founded women clothes retailer.
MAIN BODY
Emerging trends in fashion retail industry
Mode retailing is the market section that intermediates producers and consumers. It can be
defined as the "purchase and sale of clothing by the manufacturer." With the change in the
preference of customers and trends in market this industry has gone through numerous of
changes. But in recent times the utilisation of technology has increase very rapidly. In context to
Pretty little Thing, this company has also witness the emerging trends with the change in life
style, preference of women. The trends which this enterprise has observe during current time are
mention as under:-
Sustainability: With the introduction of digitisation another trend which this industry have seen
is sustainability. These days’ clients are becoming more nature friendly which is forcing this
industry to include eco-friendly activities (Leslie and Hauck, 2005). In recent times Pretty little
Thing has recognized that the trend of buying rental clothes is increasing very fast. This becomes
difficult for the company to sale its luxury clothing items. It is very important to introduce such
kind of fashion which can survive in the marketplace for long run.
 Artificial intelligence: Introduction of technology has completely modify the purchases
procedure of the customers. They are now purchase merchandise from online sites like
amazon which impacted the in store sales. Social media also plays important role in this
aspect and encourages the e-commerce business. Only those enterprise will witness their
success who are capable of attracting youth through this channel. This offers them to buy
merchandises any time and any place by browsing various online clothing sites. Pretty
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