Trends in Retail Industry: A Case Study of Zara

Inquiry Based Learning Project
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Table of Contents
INTRODUCTION...........................................................................................................................3
Trends in retail industry..............................................................................................................3
Analysis of the organisation (Zara).............................................................................................4
Recommendations.......................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Retail industry is going through a change that is with the advancement in technology and
changing needs and demand of customers, the company belonging to retail sector are changing
their ways and methods (Jin and Shin, 2020). This report is based on current trends in retail
industry and the organisation taken is Zara.
Trends in retail industry
Customer behaviour is changing and their expectations are higher, hence it is important
for retailers to understand its customer in order to achieve success in the business. Zara is one of
the most preferred brand and has established its brand name in marketplace. There are frequent
changes in the trends and Zara is taking measures for meeting day to day demands of its potential
customers. The three current retail trends on which Zara is focusing are fast fashion, sustainable
fashion and use of artificial intelligence and machine learning (Verma, Malhotra and Singh,
2020).
 Fast fashion- Fast fashion are term as quick fashion where cloths are design by the
designers and they quickly move to the stores to meet new trends. Fast fashion allow the
customers to buy trendy cloths at reasonable price and satisfied their current needs. As
with the increase in the increase in the competition the organisations belonging to retail
industry are coming up with new innovation and additions in their existing range.
Youngster are highly preferring fast fashion as they are affordable and they would have
large variety of fashionable cloths. Earlier people spend less amount in purchasing cloths
but in late 1990s purchasing cloths has become form of entertainment and the demand for
cloths has increased in the marketplace. The fast fashion has become possible with the
improvement and innovation in the supply chain management (SCM). It has become
important and providing great profits to the companies belonging to retail industry
through establishing mutual beneficial relationship. Fast fashion is at boom for retail
industry as due to constant introduction of new products and designs the customers are
visiting physical stores frequently which is leading to increase in the sales and profit
margins (Raza and Kilbourn, 2017).
 Sustainable fashion- Sustainable fashion is define as clothing, shoes and accessories that
arr manufactured by the companies belonging to retail industry and according marketed
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