Inquiry Based Learning: Researching Current Trends in Retail Industry and Analysis of Morrison's

INQUIRY BASED
LEARNING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Researching current trends in the retail industry.........................................................................3
Conducting analysis of Morrison's, using appropriate venture models.......................................4
Strategic suggestions on what supermarket need to do to concentrate on continuing its success.
......................................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Inquiry based learning is defined as strategic approach to learning that emphasizes
individual roles in learning procedure. The current study will be based on Morrison's, which falls
under the category of leading retail organizations, UK. The aim of company is to enhance
customer satisfactory level successfully. The study will explain current trends in the retail
industry, analysis in the context of chosen company, and strategic recommendations to improve
organizational performance.
TASK
Researching current trends in the retail industry
There are different types of factors accessible in the corporate world that put direct or
indirect impact on each and every sector (The Top 10 Retail Trends of 2021, 2022). In case of
retail industry, market trends are becoming those factors that affect ventures practices and these
are;
Omni channel-
It is one of those trends that retail industry consider and may take approach to adopt the
same, for purpose of providing consumers a great secure shopping experience, which is not that
easy for any sector to do so (Verhoef, 2021). According to current trend, management may focus
on continually offering satisfactory services and products to target audience according to their
needs and requirements. It may enable them to follow the trend in term of just clicking and
collecting service practice, that management is accountable to conduct (Building the Future of
Omnichannel Retail, 2022). By following omni-channel trend, retail industry may allow
customers to obtain appropriate satisfaction in term of purchasing products and services online,
instead of taking steps out of homes, in the market where some factors are not in favour of them
such as spread of pandemic.
Direct to customers-
Another trends that in the retail industry running is current one, according to which
management may concentrate on selling items and providing services directly to target market.
They may attempt to eliminate need for intermediaries, which may affect negatively upon
customer experience and ventures success in the market (Dimova, 2021). DTC channel may
provide a lot of benefits to users such as companies that are operating under retail industry. The
current trend in the sector may provide benefit to users in term of increasing speed to market, and

profitability, for which each company work and run their ventures. In the recent time, in many
nations the sales of DTC is growing more than 45.5% from 2019 to 2020, which is essential and
beneficial for continuous success of corporate world or retail sector.
Sustainability-
Another trends that affect the whole retail industry in varied terms is sustainability, which
drive the attention of organizations toward conducting sustainable practices and making plans by
following the same concept (Barata-Salgueiro and Cachinho, 2021). According to sustainability
trend, retail industry may take steps towards considering varied terms and models such as CSR,
which allow them to build strong brand image and reputation in the market, that in turn lead to
increase sales, profits, productivity and operational effectiveness. It can be said that 4.% of
customers believe that e-commerce is not a sustainable approach to shop, and 73% of them may
have faith that high return rate appropriate to online retailer renders as unconducive to
sustainable action. It is one of the best concepts, which retail sector may take into their
consideration for purpose of achieving target aims and objectives.
Veganism-
The recent trends that may change the practices and approaches of retail industry is
veganism, which drive the attention of individuals toward considering customers needs and
everyone prefers to adopt trend. It may drive their concentration toward purchasing vegan items,
that are free from chemical and offer varied health benefits to individual person and because of
this reason they prefer to purchase that. In the today's era, a vegan diet is essential and beneficial
for everyone because it keeps people safe from different forms of diseases, that affect their
mental and physical stability or fitness. After considering all the benefits of this trend, individual
customer prefer to adopt that and take decisions to purchase anything accordingly, especially in
case of food items which lead to increase health ration.
Conducting analysis of Morrison's, using appropriate venture models.
For purpose of conducting analysis in term of internal and external, SWOT and PESTLE
models are utilized and applied in the context of Morrison's. The implementation of these two
framework may enable management to focus on those factors that impact venture and current
practices, either in negative or positive manner, and these factors are;
Political factor-