Trends in Retail and Analysis of Greggs Plc

Inquiry Based
Learning

Contents
INTRODUCTION................................................................................................................................3
MAIN BODY........................................................................................................................................3
Trends in retail.................................................................................................................................3
Analysis of organisation.................................................................................................................5
Recommendation............................................................................................................................7
CONCLUSION....................................................................................................................................8
REFERENCES....................................................................................................................................9

INTRODUCTION
Retail sector is increasing growing and developing its services and it is very
important for organisation meet with market trends and customers needs (Abdi,
2014). There are different sources through which company can analyse and
determine the market trends as well as needs of customers. there are different
factors that will affect the overall performance of business. Chosen company for this
report is Greggs Plc. This organisation is dealing in food and bakery sector and
offering its products and services from 1939. Founder of Greegs company is John
Gregg and its products are sandwiches, baked goods, pies and pastries and so on.
This company is providing its products and services form many years and
headquarter of Greggs Plc is located in Longbenton, North Tyneside, United
Kingdom. This report will includes various trends of retail sector along with the
analysis of organisation. Apart from this different recommendations are provided for
better performance of company.
MAIN BODY
Trends in retail
Retail is one of the largest sector in the world as it includes different products
and services. This sector is focusing on providing products and services which s able
to meet with the needs and requirements of customers (Hwang, Chiu and Chen,
2015). It is essential for organisation which is performing its business activities in
retail sector to indentify and analyse current market trends. This will help in providing
effective and efficient services that will lead to meet with the needs and requirements
of customers. There are several market trends that have impact over retail business.
Trends are mention below in detail.
Multichannel sales – It is essential for organisation to use different channels in
order to provide its products and services to customers. Multichannel sales services
will lead to increase the area of market reach as well as attract more and more
customers towards business. Retail company will be able to grow its business in
new market by considering multi channels in its services. There are various ways
through which a company can offer its products and services to customers and