Current Trends in Retail Industry and Analysis of Marks & Spencer

Inquiry Project

Table of Contents
INTRODUCTION...........................................................................................................................3
CURRENT TRENDS IN RETAIL INDUSTRY.............................................................................3
Retail industry trends with prominent research......................................................................3
ANALYSIS OF MARKS & SPENCER..........................................................................................5
Background of Marks & Spencer...........................................................................................5
SWOT analysis of Marks & Spencer.....................................................................................6
PROBLEMS ASSOCIATED WITH MARKS & SPENCER.........................................................7
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Retail is a procedure or a process by which consumer get their products and services. Written
industry is basically a medium or a channel for meeting the manufacturers and the and
consumers. Retailer is the middle person and the link between the manufacturers and the
customers. Retail is basically a process of selling goods and services to customers with the help
of multiple distribution channels with the motive of earning profits. Retailer satisfies the
demands of consumers by identifying them through a supply chain. This is developed upon retail
industry and Marks and Spencer which is a British multinational retailer. Marks and Spencer was
established in 1884 by Michael marks and Thomas Spencer. The headquarters of Marks and
Spencer are in London UK but it serves in worldwide locations to numerous customers on daily
basis. The report covers current trend of retail industry along with analysis of Marks and Spencer
which is dealing in retail industry. Once the market is analysed and Company performance is
evaluated the problems which are being faced by Marks and Spencer are highlighted and
recommendations are provided according to the current scenario and trends in marketplace.
CURRENT TRENDS IN RETAIL INDUSTRY
Retail industry trends with prominent research
Retail is the vast business sector with a lot of opportunities and threats existing in the
marketplace for the businesses. Retail is changing at unpredictable and rapid speed big
opportunities along with challenges. According to many survey conducted by marketers and
researchers it is said that 2019 at the slowest rate of spending growth since 2010 for UK a retail
market the reason behind it is BREXIT and uncertainties attached with it (Pantano, Priporas and
Stylos, 2018). The retail industry faced large scale of business restructuring people losing their
jobs as many businesses closed down due to recession and decreased market share. On the other
hand the effect of BREXIT was not prominent enough online sales despite of the fall of retail
sector and physical stores. The online sales continue to grow and revenue being increased
through online sales. These factors combine will be e having a great impact on the customer
world and retail industry for coming few years. There are several different which are flourishing