Analysis of BMW: Current Trends and Recommendations
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This report provides an in-depth analysis of BMW, including current trends in the automobile industry. It explores the strengths, weaknesses, opportunities, and threats of BMW through a SWOT analysis. The report also offers recommendations for overcoming challenges and gaining a competitive edge in the market.
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Table of Contents EXECUTIVE SUMMARY.............................................................................................................3 INTRODUCTION...........................................................................................................................3 CURRENT TRENDS IN AUTOMOBILE INDUSTRY................................................................3 ANALYSIS OF BMW.....................................................................................................................5 Table1. SWOT Analysis table for BMW...............................................................................5 METHODOLOGY..........................................................................................................................7 Data collection techniques......................................................................................................7 PROBLEMS ASSOCIATED WITH BMW....................................................................................8 RECOMMENDATION...................................................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
EXECUTIVE SUMMARY The report is providing the depth analysis of the strategic plan for BMW an automobile manufacturing company. The strategic plan is developed with the motive of overcoming the barriers and factors affecting the success in growth of BMW in the prospective market. Various tools and strategies are discussed in a descriptive and elaborated manner according to which the organisation works and its operation depending upon. INTRODUCTION The enquiry report is based on BMW which is a short of Bavarian motor works. BMW is a German multinational company which is dealing manufacturing sector of automobile industry. The main products of BMW is the automobiles that is cars and motorcycles. BMW was founded in 1916 around hundred years ago by Karl Rapp, Franz Josef Popp and Camillo Castiglioni. The headquarters of BMW are in Munich, Germany and its operations are spread around The world serving to worldwide customers. The automobiles that is cars are marked under BMW, Mini and Rolls-Royce on the other hand motorcycles are marked under the brand BMW Motorrad (Avdeeva, Z., Kovriga, S. and Fedko, E., 2019). It is one of the world's largest producer of motor vehicle producing it’s weekend is in Germany, Brazil, China, India, South Africa, United States, Mexico and United kingdoms. BMW has significant history and speciality in Touring cars, Formula 1, Sports cars and Isle of Man TT. The company is dealing in manufacturing and retail industries as it manufactures and make sales of its vehicles through its showrooms and with other brands. CURRENT TRENDS IN AUTOMOBILE INDUSTRY The automotive industry is a large business sector which is related with manufacturing and sales of different types of motor vehicles such as cars, motorbikes etc. The automobile industry is also known as automotive industry which consists large range of organisations that span around the globe which are Ford, BMW, Honda etc. The automotive industry is huge sector for business of large amounts having increasing number of members regularly. The automotive industry is a a very competitive industry where competition is increasing aggressively. New businesses and organisation are entering the industry with innovative ideas and their new inventions which can attract the attention of most of the people around the globe. The trends of automotive industry
are always fluctuating as trade barriers are very low providing chances to every type of individual and entities to enter the marketplace. The current trends of automotive industry are analysed and elaborated underneath. 1.IoT and connected cars-It is analysed that big data is one of the biggest factor driving changes in automotive industry through online space. It has its range to automotive sector particularly through IoT (Internet of Things). Currently the rate of adoption of IoT is slow and sluggish but it is integrated that will it speed and rapidly in hands in coming years inform of connected cars. Technological factors and trends of automobile industry shows that applications can be used by car owners to interact with car dealerships and service centres about their vehicles. These kind of applications are present in current scenario and used today also but with in limited space and its usage will shoot up in near future(Calabrese, G. G., 2020).BMW is a technology driven organisation providing best updated technology and techniques holding vehicles to the customers fulfilling their needs and use this trend of automobile sector in getting closer to their potential consumers and also for providing them curated experience. 2.Car sharing’s-Car rental and leasing companies has a good news as a research and analysis about the automobile industry states that people in developing economies across the globe are rapidly losing the attachment to the cars. This has given rise to new trend which is known as car sharing. Another reason of increasing car sharing is people are feeling sense of responsibility towards the environment and showing respect to the nature by reducing their pollution and misuse of natural resources. 3.Micro moment-The research has revealed that new car buyer conduct the research using the internet and secondary data resources for gathering information from the time of planning to buy a car to ultimate making the purchase. This micro moment of individuals includes buying thought process which has many questions relevant to their purchase. The most common questions are which car is the best for them, is that particular car affordable to them, are they getting the best deal and where should we make their purchase transaction from.Analysing these micro moments can help BMW to know where the potential buyers are what they are looking for that is, what are their needs and desires and what are the expectations of them. It is a valuable information for automotive
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dealer such as BMW in order to be most effective and efficient gaining competitive advantage from others in the marketplace. ANALYSIS OF BMW BMW is a huge brand and company of automotive industry, the brand image of BMW is huge and very reputative among the marketplace. BMW is a mask manufacturer and retailer of it's automotive cars and motorbikes dealing in global market. BMW is a luxury and sports car producertargetingtheupperclasspopulationofthesociety.Thecompanydealsand manufacturers through technologies and machineries with making is use of technological and other resources available to it. The analysis of BMW is done through using SWOT analysis framework. SWOT analysis is an acronym of Strength, Weakness, Opportunity and Threats, this is a tool consisting external and internal factors which effects the businesses and their operations. The strengths and weaknesses are the internal factors focusing on the potentials and drawbacks of company. On the other hand opportunities and threats are external factors reflecting chances of growth and success to business along with highlighting potential risks. The SWOT analysis of BMW is elaborated below. Table1. SWOT Analysis table for BMW StrengthsWeakness BMWisawell-knownorganisation with a high status branding which has a very high recognition factor stuck to it. The budgets with company is used for running their operations and pay for the best skilled labours along with services and products(Yang, D. X. and et. al., 2019). Basically Company pays great attentioninkeepingtheirworkforce satisfiedantiqueearringbestskilled people. Also it puts use investment in productandserviceresearchthatis BMWdetailsinandalsoprovides hybrid vehicles to customers. But it is a weakness as the technology which is used for developing such vehicles with save fuel is very expensive increasing the cost of production of such vehicles. This Ultimately increases the prices of vehicles and it becomes very difficult tofindcustomersforhybridauto mobile products. The biggest weakness of BMW is its price structure and pricing policy. The
market research. It concludes that the companyhaslargeinvestmentand profitability. The biggest strength of BMW is the moretheinvestintheirlabourand brandingthehigherwillbethere revenue and profitability. prices of BMW products increase due to one more reason and that is because the products are shipped across the US andGermanywhichincreasesthe expensesasshippingratesarehigh making the price of products higher. AnotherweaknessofBMWisit believes and works for developing new updatedmodelsofcarsandother vehiclesforsatisfyingtheneedsof customers.Butthecompanymight actuallybewastingthattimein producingnewmodelsasthey uncertain about their and success in future. OpportunitiesThreats Fuel prices are continuously increasing and are expected to rise more in near future. This is an opportunity for BMW asthecompanydealsinhybrid productsandvehiclesandby increasing fuel prices the people will be more attracted towards hybrid vehicles withsavefuelandenergy.Thisis because one it will affect their pocket and another reason is people have some senseofresponsibilitytowards environmentwhichismakingthem awareandresponsibletowardsthe nature. Increasingdemandforautonomous Thecompetitionisaggressively increasinginautomotiveindustry which is becoming a great threat for all differentautomakersaswellasfor BMW. The government laws and trade barriersarebecomingflexibleand reducing by time which is allowing all different types of entities to enter the automotiveindustry(Guzik,R., Domański, B. and Gwosdz, K., 2020). Thisfactorisincreasingthe competition and reducing the market share of BMW. Also the government regulations are becoming complex for existing companies due to which huge
vehicles,manybigautomobile manufacturersandorganisation including Google, Ford etc. are testing their autonomous vehicles on road but arestillnotmakinganysales.The marketforautonomousvehiclesis unpredictable but the efforts which are made by major automaker companies shows that the next big thing for the industryisautonomousvehicles (Bakhtari, A. R. And et. al., 2020).It is aopportunityforBMWasthe companycanspeedupthe developmentofautonomousvehicle technology enter the market before any othercompetitiveacquiringmajor market share and gaining competitive advantage. increasecanbeseenincurredby BMW. ChineseMarketandautomakeror manufacturers are imposing the biggest threat on BMW and its operations in currentscenario.Chinese manufacturers of automobile vehicles aredevelopingidenticalcarsasof BMW with better technologies and in lowerprices.Duetowhichthe customersofBMWarebeing distracted18andbeingattracted towardsChinesemarketand manufacturers. METHODOLOGY Data collection techniques Data collection refers to gathering all the required information and data related to the particular topic. There are several different types of Data collection methods which are being categorised into two broad categories that is primary sources and secondary sources. 1.Primary sourcesof gathering data are those manners by those information’sare collected which do not exist in marketplace or anywhere around the world. In other words by using primary sources of Data collection the company for the researcher gathers and entirely new information which do not exist. The primary sources of Data collection are questionnaires, interviews and feedbacks.
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2.Secondary sourcesof Data collectionarethose toolsor methodsby which that information is gathered which already exist in marketplace but only specific information is collected and sorted according to the need. This is the most common form of collecting data which is relevant to the topic. The secondary sources of data aligning are internet, libraries, social media platforms and print Media(David, F. R., Creek, S. A. and David, F. RR., 2019). Data collection method used for BMW analysis: For this report and analysing current trends automotive retail industry along with gathering information about BMW secondary data sources are used. The internet is the most efficient and beneficial tool which is used for this research. The current analysis information of automotive industry is gathered through internet by looking at published to documents and research of different authors. The SWOT analysis of BMW is conducted by evaluating official website of BMW and by analysing the financial report and directors report of BMW. PROBLEMS ASSOCIATED WITH BMW BMW is dealing in diversified market as company serve to worldwide customers through their worldwide located operations(Büyüközkan, G. and Ilıcak, Ö., 2019). In the current scenario the problems which are faced by BMW and our potential affecting its revenues and cost are increasing competition and Chinese manufacturers copying its ideas, designs and technologies for developing vehicles at low cost and with better technology. Another problem which is faced by BMW is increasing cost of production and decreasing market share due to increasing competition. RECOMMENDATION The recommendation or suggestions for BMW for their problem related to operations and market are as follows. 1.As the Chinese manufacturers are taking over the business of BMW and its market share the company should evaluate and modify their pricing policies and price structure accordingly. More flexible pricing policy can help the company to gain its competitive edge again. 2.The target market of BMW are the upper class families and individual of society in there diversify marketplaces. The company should be more attentive and make research to
attract middle class population too by developing designs of vehicles for the market sector(Bellver, J. And et. al., 2019). 3.In order to be competitive and face the increasing competition in automotive market BMWhastolowertheirproductioncostandmovetovariedtargetmarketfor establishing their competence again. CONCLUSION The above report is an enquiry project on automotive business sector and the organisation. It is concluded that the current market analysis and research states that the future of automotive industry and businesses working in it is huge and profitable. The current trends shows that automotive sector is increasing and technological advancement adding value to it. SWOT analysis is conducted of the respective company in order to gain knowledge about its potentials andweaknessesalongwithknowingitsfuturegrowthpossibilities.Attheendfew recommendations are given for improving and gaining back the competitive advantage.
REFERENCES Books and Journals Büyüközkan, G. and Ilıcak, Ö., 2019. Integrated SWOT analysis with multiple preference relations.Kybernetes. Bellver, J. And et. al., 2019. Preimplantation genetic screening for aneuploidy (PGT-A 2.0) in assisted reproduction: A SWOT analysis.Reproductive BioMedicine Online. David, F. R., Creek, S. A. and David, F. RR., 2019. What Is the Key to Effective SWOT Analysis, Including AQCD Factors.SAM Advanced Management Journal.84(1). p.25. Bakhtari, A. R. And et. al., 2020, March. Assessing Industry 4.0 Features Using SWOT Analysis. InAsian Conference on Intelligent Information and Database Systems(pp. 216-225). Springer, Singapore. Guzik, R., Domański, B. and Gwosdz, K., 2020. Automotive Industry Dynamics in Central Europe.InNewFrontiersoftheAutomobileIndustry(pp.377-397).Palgrave Macmillan, Cham. Yang, D. X. and et. al., 2019. The government regulation and market behavior of the new energy automotive industry.Journal of cleaner production.210. pp.1281-1288. Calabrese,G.G.,2020.TheItalianAutomotiveIndustry:BetweenOldandNew Development Factors. InNew Frontiers of the Automobile Industry(pp. 163-201). Palgrave Macmillan, Cham. Avdeeva, Z., Kovriga, S. and Fedko, E., 2019, July. DSS-Tool for Demand Planning: An ExampleofAutomotiveIndustry.In2019IEEE21stConferenceonBusiness Informatics (CBI)(Vol. 2, pp. 51-59). IEEE.