Analysis of BMW: Current Trends and Recommendations

Inquiry Project

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
CURRENT TRENDS IN AUTOMOBILE INDUSTRY................................................................3
ANALYSIS OF BMW.....................................................................................................................5
Table1. SWOT Analysis table for BMW...............................................................................5
METHODOLOGY..........................................................................................................................7
Data collection techniques......................................................................................................7
PROBLEMS ASSOCIATED WITH BMW....................................................................................8
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
The report is providing the depth analysis of the strategic plan for BMW an automobile
manufacturing company. The strategic plan is developed with the motive of overcoming the
barriers and factors affecting the success in growth of BMW in the prospective market. Various
tools and strategies are discussed in a descriptive and elaborated manner according to which the
organisation works and its operation depending upon.
INTRODUCTION
The enquiry report is based on BMW which is a short of Bavarian motor works. BMW is a
German multinational company which is dealing manufacturing sector of automobile industry.
The main products of BMW is the automobiles that is cars and motorcycles. BMW was founded
in 1916 around hundred years ago by Karl Rapp, Franz Josef Popp and Camillo Castiglioni. The
headquarters of BMW are in Munich, Germany and its operations are spread around The world
serving to worldwide customers. The automobiles that is cars are marked under BMW, Mini and
Rolls-Royce on the other hand motorcycles are marked under the brand BMW Motorrad
(Avdeeva, Z., Kovriga, S. and Fedko, E., 2019). It is one of the world's largest producer of motor
vehicle producing it’s weekend is in Germany, Brazil, China, India, South Africa, United States,
Mexico and United kingdoms. BMW has significant history and speciality in Touring cars,
Formula 1, Sports cars and Isle of Man TT. The company is dealing in manufacturing and retail
industries as it manufactures and make sales of its vehicles through its showrooms and with other
brands.
CURRENT TRENDS IN AUTOMOBILE INDUSTRY
The automotive industry is a large business sector which is related with manufacturing and sales
of different types of motor vehicles such as cars, motorbikes etc. The automobile industry is also
known as automotive industry which consists large range of organisations that span around the
globe which are Ford, BMW, Honda etc. The automotive industry is huge sector for business of
large amounts having increasing number of members regularly. The automotive industry is a a
very competitive industry where competition is increasing aggressively. New businesses and
organisation are entering the industry with innovative ideas and their new inventions which can
attract the attention of most of the people around the globe. The trends of automotive industry