Inquiry-Based Learning in Retail Industry: A Case Study of Sainsbury's

Inquiry Project

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Retail Trends...........................................................................................................................................3
Analysis of Sainsbury’s...........................................................................................................................5
Recommendations...................................................................................................................................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9
Appendix..................................................................................................................................................10

INTRODUCTION
A learning approach that primarily focuses on the role of a student in the process of
learning is known as inquiry-based learning. In this kind of learning, the teacher does not tell
students what to do instead the students are encouraged to share their ideas and ask questions
(AKTAMIŞ, HİĞDE and ÖZDEN, 2016). Organization chosen for this report is Sainsbury’s,
which is a supermarket chain in the United Kingdom. The company was founded in the year
1869 by John James Sainsbury and is headquartered in London, UK. The report explains trends
in the retail industry and a background of the chosen company. SWOT analysis of the chosen
organization based on results obtained from primary data is also conducted. Apart from this, the
report analyzes the performance of the company against retail trends and provides
recommendations accordingly.
MAIN BODY
Retail Trends
Industry Data and Literature Search
Retail industry is among the fastest growing industries in the world and has changed
completely from how retail activities were carried out previously. Retail includes how producers
sell their goods and services to the customers in the market. Retail industry is one of the largest
employers in the UK and also significantly contributes to the nation’s overall economy. Retail
products can be sold through various mediums like department stores, shops, malls, market stalls
etc. The retail industry in the United Kingdom offers employment in different sectors like
customer services, retail management, visual merchandising, distribution, warehouse, supply
chain and logistics and so on (Overview of the retail sector in the UK, 2020). The retail industry
has a fast growing and a pressured working environment which is basically focused on making
profits.
Retail Industry Trends
The retail industry is experiencing a massive among of change in their operation.
Customer’s behavior of respective sector is changing and their expectations are also getting
higher (Fitzgerald, Danaia and McKinnon, 2019). In respect of this it is essential for retailers to