Inquiry Project: Analysis of Retail Trends and Boots Company

This report provides an in-depth analysis of the retail industry, focusing on the Boots Company. It begins with an introduction to business organizations and their objectives, emphasizing the importance of adapting to changing market trends. The report then delves into the current trends in the retail industry, including multichannel sales, social media shopping, pop-up partnerships, and ethical shopping practices. Following this, the report analyzes the Boots Company using a SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. Furthermore, it applies the McKinsey 7-S model to assess the company's organizational structure and key elements. The report concludes with recommendations for Boots and references supporting sources. This analysis aims to provide a comprehensive understanding of the retail landscape and the strategic positioning of Boots within it.

INQUIRY PROJECT

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Current trends in retail industry...................................................................................................3
TASK 2........................................................................................................................................4
Analysis of organization..............................................................................................................4
SWOT analysis of BOOTS..........................................................................................................5
Mckinsey seven-S model.............................................................................................................5
Recommendation.........................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Business organization is those kinds of organizations that aim at carrying on activities
which are related to commercial and corporate nature. All this is done for achieving of goals and
objectives. They are achieved through providing goods and services. Other words this can be
explained as that type of entities which are helpful for maintaining activities based upon
exchanging of goods and services. It is important to be followed for gaining customer
satisfaction and his needs. Certain types of trends are there in business which is based upon
changing taste and culture in a society. Trends are very dynamic as they keep on changing from
time to time as per change in fashion trends and needs of customer. Scope of a business
organization is very large because it covers major aspects related to business. Trends is also very
wide and dynamic in nature because it helps in gathering information about latest trend taking
place in an organization. It also helps in analyzing situation of market. Boots company is a
leading healthcare and pharmacy retailer company in UK. It also sells beauty and care products.
In the following file things that are going to be covered is current trends of retail industry.
SWOT analysis of Bootss and Mckinsey seven s model is going to be talked about.
TASK 1
Current trends in retail industry
Retail industry is that type of industry which provides all that kind of product and
services which are demanded by customers. Needs of the customer is kept in mind. Very
important role is played by this industry in order to helps an organization of a business of retail
nature to grow. Such industries can be dynamic and changing from time to time because of
development taking place in a health sector and also in beauty products are being using attractive
elements in it to grow itself. Lot of difficulties and changes has to be faced by an organization in
past few years (Anstey, 2017). Changes in policies of government have impacted sales of
product from this sector. Some points required to be considered in order to help in speedy growth
of an organization is that more retailer should become part of circular economy because in
today’s world customer requires an organization to be sustainable and trustable. This means that
all customers in UK are giving more important to those brands that are environment friendly or
ecological friendly. This done by all retailers by parting in an economy of circular form and its
main aim is to eliminate wasting of resources and promoting its optimum utilization. Then comes
community – building and participation in this the retailers are promoting their products as per
the needs of the customers of various class and community. It helps in getting connected to its
customer in faster and appropriate manner. Also this increases sustainability in the brand for a
longer period of time. Development of doing payment or in other words making payment method
easy should be introduced. This should done keeping in mind technological development taking
place day by day. As cash can be lost and card can be damaged at anytime. As a result customer
is going to look for more convenient way for doing payment For this purpose more payment

through mobile and various apps have to be done that is goingb to mpromet easy way for doing
payment. Also is going to help in sustaining of customers and retailers. Values and social
responsibility plays an important role and is based upon culture in a society. Due to this a help
has been done which had made realized that being socially responsible is going to strengthen
goodwill of retailer in market. This is also going to bring smoothness in bringing of business.
Back office technology is going to make a huge difference in the market that is because it is
going to helps in analyzing of changes in customers wants and needs (Guilherme, Faria. and
Boaventura, 2016). This is going to lead to change in the products as per customers and results
in uplift ment are also going increase smoothness in supply chain within organizations. In this
major role is played by changing trends which are their in the society and they are explained
below:
Multichannel Sales: It is taking place and is rising at very high speed with smoothness in
today’s modern world Ciampa. and Gallagher, 2016). This is the reason why most of the sales of
such type has become important strategy within an organization.
Shopping on social media: It is an very important kind of trend which provides an platform in
order to give promotion for sharing of more and more information about lots of product and
services. This has made customers attracted products after proper comparison. As this has
become an platform for e-commerce inspiration for lot of customer. This has guided them about
various kinds of websites.
Pop-up partnership: These has helped in building awareness about the brand by making it one
of the most important tool for providing boost in catering or promoting of brand. Partnership
such type has related to fitness and clothing over social media platform. Such kind of trend has
been boosted since a very long time and is popular among youngster (Raes. and Schellens,
2016).
Ethical and value based shopping: It is considered to be one of the most importanttrend
which is related to brands which are very big entity and has established in mind of customers.
Due to their product quality and services has lead to binding of customers to such brands.
TASK 2
Analysis of organization
It is one of the most important aspects in which an organization like BOOTS because it
is going to help in taking better and appropriate decisions. Allis is related to growth of an
organization. Being an settled retailer in market of UK lot of challenges need to be faced within a
market. For this purpose only SWAT analysis is done and also Mekensely seven model
challenges is going to be explained.

SWOT analysis of BOOTS
In this kind of analysis an framework is used in order to analyze a companies and its
position for competing in the situation occurring in the market. This is going to help BOOTS in
analyzing of strength, weaknesses, opportunity and threat which can affect its growth. This helps
in promoting of those strategies that promotes positive growth in a company.
Strength Weaknesses
One of main strength of BOOTS a pharmacy
retailer is the distribution that has helped in gaining
customers in a market . Also has helped in
expanding itself in the market. Due to this product
is available to large number of customer within
short period of time (Spires, Himes. and Wang,
2016).
Another major opportunity is cost structure this
means that because of low cost structure resources
has been utilized in very appropriate manner. That
has helped in maintaining price of customer.
Research and development is one of the major
problem that has been faced by the company
BOOTS. As it is spending lot of money over its
research wing but results coming out is not good
and sufficient from point of view that innovation
in an organization required to abe done as per
market situation.
Another weakness of the company is low current
ratio this means that the company is not be able to
manage its short term finances..
Opportunities Threats
Technological development has provided lot of
benefits to this organization because it helps in
reducing cost required for accomplishing of task
(Dobber. and et. al. 2017).
Ecommerce this has made company more popular
because it has made ease in payment by providing
online payment facilities.
Biggest threat to BOOTS is of its competitors and
new entries in the market because they are going to
attract customers of the company.
Bargaining power this is going to made deficiency
of raw materials and impacts quality of products or
medicine produced by the company.
Mckinsey seven-S model
Such tool is helpful in preparing firm’s organizational structure through seven key
elements and they are explained as follows:
Strategy: This helps in preparing an organization for those casualties which can occur in an
organization in future. BOOTS is going to be helpful because of this in a way that it is helpful
in promoting of a framework which is very strong and thayt is going to help preparing of plan
to understand the casualties that is there in an organization (Ciampa. and Gallagher, 2016).
Structure: It helps in giving a frame work to an organization which defines rules and regulations
to be followed within an organization. BOOTS is required to form a structure which is going to
be helpful in building of more and major effective rules.
System: It helps in increasing of productions and smooth functioning of operations under
various departments in systematic manner. BOOTS has to improve its procedure of production
which can be done through motivating the staff and give promotions to them. This is going to
lead towards profit and faster production.

Share values: This gives boost to ethical general of work. As these is very important for an
organization to follow as it promotes discipline and order in an organization. BOOTS has to be
clearer over its values and has to promote positive environment in terms of professional ethics.
Style:. It also explains about management of company at top level and how they helped in
maintaining value of the brand of the company. Leaders of BOOTS must promote more of
innovative ideas that is going to lift up the company in market.
Staff: This is one of the most important parts of an organization which helps in identifying about
strength of employees required to work into a company. BOOTS is a retailer in pharmacy which
is required to keep quality and bulk staff for helping in conducting of various operations at
ground level.
Skills: This helps in achieving of goals and objectives in smother manner. BOOTS has to
improve its skills which are going to promote effectiveness in its various operations and that
increases profit in an organization.
Recommendation
BOOTS is an very well established retailer in pharmacy and has faced various challenges
to reach to that position in the market. Such challenges happened to be in the market because of
changing trends. . Multichannel Sales is going to be very helpful in promoting BOOTS Company
as it is going to increase its customer by online shopping and also increases its stores (Thacker.
and et. al., 2018).
CONCLUSION
From the above file concept of business organization is covered that means all companies
which are there to conduct those operation that are of corporate nature. Various trends in market
that has major role in promoting growth in an organization. Supply of product and services is
also involved in it. SWOT analysis is done which has helped to analyzing an organization
various elements impacting growth of an organization. The Mckeinsey seven S model has been
explained that has helped in improving those elements which is necessary for developing an
organization.

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