Instagram Campaign for ABC Beverage Company

Running head: INSTAGRAM CAMPAIGN
Instagram Campaign
Name of the Student
Name of the University
Author Note

1INSTAGRAM CAMPAIGN
Product for the Instagram Campaign:
In this case study the ABC beverage company is introducing an Instagram campaign
to promote their main business product which is coffee. In this case the organization is
looking for promoting their seasonal special black coffee. The ABC organization will be
benefitted from the selected coffee product for the campaign as they generates 85% of their
profits from the coffee and by the promotion of the seasonal black coffee they will be to
generate more profits as generally the black coffee is priced higher than the regular coffee.
Thus promotion of the black coffee products will greatly help the organization to boost their
revenue.
Main purpose of the Instagram Campaign and the targeted market:
The main purpose of this Instagram campaign regarding the social media marketing is
promoting their special type of seasonal coffee which they only introduce in the winter time.
This seasonal coffee is the special black coffee offered by the organization. This campaign
will also improve the overall engagement of the brand.

2INSTAGRAM CAMPAIGN
The targeted market of the ABC organization is the men and the women around the
age of 25 to 40. This organization also targets consumers of various characteristics which
include peoples from high income background, active at various social media networks and
the peoples who are aware about their social status and environmental consciousness
(Mirowsky, 2017). Also, this organization targets the health conscious peoples. The
organization mainly targets consumers from the metropolitan cities as the main outlets which
provides the special black coffee are located in the metropolitan cities.
Design of the main contest and description of the example entry picture:
For promoting the black coffee the organization introduced a contest in the Instagram
platform which is known as the #BlackCup contest. The main design of the contest will be
fully focused on promoting the special black coffee of the organization. The design of the
Instagram contest describes that to enter in the contest users need to upload a selfie of them
with the special black coffee offered by the ABC organization. The users should upload of
the selfie with the hashtag of #BlackCup. The winner of the contest will be awarded a foreign
trip to the Europe which is the main attraction of the contest.
For the understanding of how the picture will look like here description of an example
picture has been shared. To become eligible for the contest, the users need to follow some
guideline provided by the organization. First of all the user must post a selfie in the Instagram