Assignment on Hospitality Destination 2022

Hospitality Destination Planning & Development Destination: TOWER OF LONDON

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Hospitality Destination Planning and Development
Tower of London
Introduction
Tourism destination is a travel destination that a significant number of tourists are attracted to.
Tourists travel to tourist’s destinations to view historic places, buildings, or natural phenomena.
Tourist destination could be a region, state, or a city (Lane & Kastenholz, 2015, p.8). For
instance, the Tower of London, in our case is a building that attracts large number of visitors.
This report seeks to explain the policy approaches to managing the development of the Tower of
London and the ways in which they generate more tourism and how they develop. The report
also aims at evaluating the methods of implementing the overall tourism planning for sustainable
development of the Tower of London along with the roles of tourism planning as a means of
regeneration of the destination.
Tower of London is managed by Historic Royal Palaces, who did the publishing of the detailed
Management Plan for the Tower of London in the year 2007. The Management Plan gives details
of the account of the Tower’s history and the importance.
The policy approaches for managing and regeneration of Tower of London include: development
management policies, council policies and other national planning policy frameworks.
The record keeping of changes within the area, surveys and important views are made every five
years. Also public meetings are held after every five years to ensure that communication between
the shareholders is maintained as well as identification of opportunities and threats to the Tower
of London are dealt with as they arise.

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The council identifies the contribution of the native community in managing the Tower, and they
are ready to welcome all the proposals that will aid in monitoring and managing the area.
The tourism planning and policy covers the sustainable tourism development, and its objective is
to attain a tourism development that is maximizing the positive impacts and minimizing the
negative consequences (Connell, Page & Bentley, 2009). There are two categories of tourism
policy and planning they are the substantive ideas which give the direction and supporting values
entrenched in tourism planning and administration.
Economic planning is crucial since it helps in supporting growth and expansion in Tower of
London. The national policies take part in maintaining infrastructures like guesthouses for
promoting tourism in the Tower. This thus encourages earnings of foreign revenue because more
tourists will tend to visit the destination frequently due to the useful services and facilities it
provides. With the increase of tourist traveling to the Tower, employment opportunities open up
for the locals residing in those areas. Strategies such as promotions and marketing are employed
to entice tourists who in turn give the highest economic benefits to the specific resources of the
Tower of London (Bramwell, 2013)
The council possesses a positive attitude towards the development and the advantages that it can
give to those locals, firms and the tourists. The policy facilitates the adoption of Boosterism
where tourism development is observed to be beneficial and useful for the host region, which is
the Tower of London. The policy proposes that natural and cultural resources are used for the
development of tourism without the considerations of the adverse social, economic, and
environmental effects of tourism can occur because of these exploitations. According to McCann
(2013, p. 5), politicians perform the boosterism approach, and the politicians practically believe

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that promotion of economic growth is always to be done by those who gain financially from
tourism. The development of the economic growth by this group of people should continue until
a point where they will run out of resources, and the prevention of the political opposition
growth becomes unattainable.
Though the main emphasis is on the development and the promotion of the Tower, less
consideration is provided to make sure that demand levels are suitable to the social carrying
capacity and the resources of the state or the region (Schmallegger & Carson, 2010). In most
cases, the residents do not get to take part in the decision making, and planning processes
concerning tourism development and individuals who are against these developments are
regarded as unpatriotic.
The residents in the Tower of London have control over the process of tourism development;
therefore, it is essential to monitor the community’s situation politically and socially. When the
Tower became more popular, the impacts it casts on the destinations began to appear. Thus, since
the 1970s, more consideration is provided to the personal, cultural, and environmental effects of
tourism and the setting in which it occur. While the community’s environment undergoes some
changes, it is vital to involve those who reside within the tourist destination in the processes of
decision making (Wray, 2009). The tourism growth and development would be challenging to
occur without the full support of the locals. The community within the Tower of London also
generates income, preserves culture and environment, diversifies the local economy and provides
educational opportunities. Providence of learning opportunities is crucial since it offers them
occupations in the tourism sector. For instance, locals get job opportunities such as tour guiding
where they show the visitors around the Tower and educate the tourists about the importance of
conserving the environment.

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The environment assets like the blue and the green infrastructure facilitates the appearance and
the quality of the Tower and it improves air quality and reduces the potential effects of change in
climate (Tolkach & King, 2015).
Implementation of tourism planning for sustainable development of the Green Park
Sustainable development is the usage without exploitation of the natural, social and all the
tourists’ assets from the present generation; in other words, it is the development that meets the
wants of the present generation without compromising the capability of the upcoming generation
to achieve their desires (Timur &Getz, 2009). Several factors need to be implemented for the
sustainable development of the destination (Green Park destination). These measures include
educating the ethnic groups on the importance of having tourism in the region or the state,
installation of suitable systems to reduce pollution, prevention of destruction to ecological
resources, expansion, and execution of sustainable transport policies. Additionally, the
Implementation of complete environmental policies in all the places of tourism, adherence to the
cautionary principle, valuing the rights and the wants of the people residing in the area, and
research should be considered. Also, keeping and supporting the ancient heritage and the culture
of the people globally and establishing and abiding by carrying capability of the destination and
performing practices ethically and responsibly (Blancas et. 2011).
Support for the local economies and preservation takes various forms. The possible economic
profits consist of employment, expansion of the economy and economic stability, external
exchange earnings, and the expansion of infrastructure. An ecotourism chance is lost if the
resilience of a particular area and the capability of its community to absorb influence are
surpassed, or when its biodiversity and the physical appearance are considerably changed. These

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two perceptions of sustainable tourism development have a lot in common, and the two
perspectives advocate a holistic method to ecological management to evade oppression of
incrementalism
The opinion of sustainable tourism and development is the one of using resources sustainably,
that leads to reduce over-consumption and waste, that enables culture, social and natural
diversity maintenance, and that leads to the integration of tourism development into state
development policy. The sustainability concept, in general, is the one that new development does
not destruct the natural and economic or cultural diversity (Waligo, Clarke & Hawkins, 2013).
Ecotourism also absorbs into tourism sustainability as a way of social maintenance, and the
maintenance of the natural environment of the community. The objective of ecotourism
sustainability is to increase the awareness and understanding of local cultures and local
ecosystems through the participation of local people.
Apart from implementing the above approaches, another way to ensure the sustainable
development of tourism destination is implementing the appropriate methods of resolving
conflicts. Typically, shareholders like local landowners, inhabitant community, industries, and
tourists can have different interests (Tyrväinen et al., 2014). Therefore, to resolve these
conflicting ideas and safeguard the future happiness of Green Park, the authorities, together with
the government function in available program and arrangements is the crucial component of the
place creation procedure.
Although, it is practical for the tourist destination management to include a useful model that
assist in the classification of concerns that need to be dealt with and the openings in condition
require to be loaded. The VICE Model is a successful model that evaluates and deals with

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sustainable tourists destinations. This model identifies sustainable destination administration as a
sensible interface among tourists, industry, community and their impact on the environment
(Waligo et al., 2013)
Team replacement is another method which exploits opportunities for personal participation in
the tourism sector. It is essential to know that the most excellent decision is achieved when the
entire group is involved in making decisions. The investors to the tourism industry of Green Park
can alter duties or adopt the roles towards green-tourism to achieve a sustainable environment
(Byrd, 2007).
The role of tourism planning as a vehicle to regenerate the Tower of London
Tourism planning is a continuous process that involves the development of tourism, which is
mainly undertaken by the state. Tourism planning needs to be revised continuously to enable
effective planning process (Page, 2014).
Tourism planning acts as a vehicle to the development and regeneration of the tourism
destination in various ways. Firstly, it helps in setting of the tourism legislation which is both the
by-laws and laws set by the state to assist in the establishment of policies and specific set of
objectives which are essential in ensuring that the overall resources of tourism destinations are
well-maintained for both present and future use (Lozano-Oyola et. 2012).
Additionally, tourism planning is essential in that it provides a structure to guide the location and
extent of development of tourism infrastructure and services used in developing and
regenerations of tourism destination. Tourism planning is also beneficial in establishing of the
foundation for implementation of a particular set of objectives and policies by providing both
legislative and influential framework which promotes the coordination of all sectors (private and

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public) and investments which enables regeneration and development of tourism destination in
most of the countries (Morrison, 2013).
Another role of tourism planning in developing the destination is that it enables continuous
supervision of various activities undertaken in a different tourist destination in different parts of
the country; this leads to development of tourism sector.
Conclusion
Since this report aims to evaluate the policy approaches to managing tourism development, the
report has mentioned three approaches to tourism development, namely national, council, and
other policy framework.
Also this report has explained the issues to be implemented which consist of educating the locals
in Green Park concerning the importance of tourism in the state. The community is crucial
because their beliefs are part of the things that makes the destination attractive and they will be
able to teach more visitors about their culture protect their environs and comprehend these
clarifications; the visitors will be able to decrease tourism effects.
References

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