Assignment on Hospitality Destination 2022

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Hospitality Destination Planning and Development
Tower of London
Introduction
Tourism destination is a travel destination that a significant number of tourists are attracted to.
Tourists travel to tourist’s destinations to view historic places, buildings, or natural phenomena.
Tourist destination could be a region, state, or a city (Lane & Kastenholz, 2015, p.8). For
instance, the Tower of London, in our case is a building that attracts large number of visitors.
This report seeks to explain the policy approaches to managing the development of the Tower of
London and the ways in which they generate more tourism and how they develop. The report
also aims at evaluating the methods of implementing the overall tourism planning for sustainable
development of the Tower of London along with the roles of tourism planning as a means of
regeneration of the destination.
Tower of London is managed by Historic Royal Palaces, who did the publishing of the detailed
Management Plan for the Tower of London in the year 2007. The Management Plan gives details
of the account of the Tower’s history and the importance.
The policy approaches for managing and regeneration of Tower of London include: development
management policies, council policies and other national planning policy frameworks.
The record keeping of changes within the area, surveys and important views are made every five
years. Also public meetings are held after every five years to ensure that communication between
the shareholders is maintained as well as identification of opportunities and threats to the Tower
of London are dealt with as they arise.

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The council identifies the contribution of the native community in managing the Tower, and they
are ready to welcome all the proposals that will aid in monitoring and managing the area.
The tourism planning and policy covers the sustainable tourism development, and its objective is
to attain a tourism development that is maximizing the positive impacts and minimizing the
negative consequences (Connell, Page & Bentley, 2009). There are two categories of tourism
policy and planning they are the substantive ideas which give the direction and supporting values
entrenched in tourism planning and administration.
Economic planning is crucial since it helps in supporting growth and expansion in Tower of
London. The national policies take part in maintaining infrastructures like guesthouses for
promoting tourism in the Tower. This thus encourages earnings of foreign revenue because more
tourists will tend to visit the destination frequently due to the useful services and facilities it
provides. With the increase of tourist traveling to the Tower, employment opportunities open up
for the locals residing in those areas. Strategies such as promotions and marketing are employed
to entice tourists who in turn give the highest economic benefits to the specific resources of the
Tower of London (Bramwell, 2013)
The council possesses a positive attitude towards the development and the advantages that it can
give to those locals, firms and the tourists. The policy facilitates the adoption of Boosterism
where tourism development is observed to be beneficial and useful for the host region, which is
the Tower of London. The policy proposes that natural and cultural resources are used for the
development of tourism without the considerations of the adverse social, economic, and
environmental effects of tourism can occur because of these exploitations. According to McCann
(2013, p. 5), politicians perform the boosterism approach, and the politicians practically believe