This presentation discusses the concept of international marketing and compares home and international orientation. It provides recommendations for organisations to expand their business in the global market. The subject is International Marketing and the course code is not mentioned. The presentation is not associated with any college or university.

Learn about the differences between home and international orientation in international marketing. Get recommendations for expanding your business in the global market.

International Marketing: Home vs International Orientation

International Marketing: A Comparative Study of Home and International Orientation

This presentation discusses the various international marketing approaches that can be adopted by Marriott International Inc. to effectively promote their products or services globally. It also compares home and international orientation and ways to access competitors by following each approach. The evaluation of marketing approaches and recommendations to operate in the international market are also provided.

International Marketing: Approaches, Orientation, and Competitor Analysis

This essay discusses the international orientation of HRM in multinational companies and its impact on HRM policies. It focuses on Unilever plc as a case study and explores the functions of HR manager in the company. It also examines the various HRM policies of Unilever plc and their advantages and disadvantages.

Managing Multinational Organisation

This report discusses the concept of international marketing and its key concepts. It also evaluates the various routes and strategies that L'Oreal can adopt to target international markets. The report presents an overview of the global vs local debate and investigates how the product, pricing, promotional and distribution approach differs in a variety of international contexts. It also explains and analyses multinational, global, and meta-national approaches to international marketing.

Hartpury University and Hartpury College

Marketing

International Marketing: Routes, Strategies, and Approaches

This presentation provides an overview of international marketing, focusing on the approaches, organizational structure, and home and international orientation. It also includes a case study of Gillette Company. The presentation concludes with recommendations for businesses looking to expand internationally.

International Marketing

PowerPoint Presentation

This document provides an overview of the scope and concepts of international marketing, including the rationale and routes to market for companies. It discusses the criteria and selection process for entering international markets, as well as different market entry strategies and their advantages and disadvantages. The document also explores the key arguments in the global and local debate, and how pricing, product, promotion, and distribution approaches differ in a variety of international markets. Finally, it examines the international marketing approaches that companies can adopt.

Languages and Culture

Scope and Concepts of International Marketing

This presentation provides an introduction to international marketing and discusses different approaches and orientations in the field. It also includes references for further reading.

International Marketing: A Comparative Study of Home and International Orientation

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International Marketing: Approaches, Orientation, and Competitor Analysislg...

Managing Multinational Organisationlg...

International Marketing: Routes, Strategies, and Approacheslg...

International Marketinglg...

Scope and Concepts of International Marketinglg...

International Marketinglg...

International Marketing: Approaches, Orientation, and Competitor Analysis

Managing Multinational Organisation

International Marketing: Routes, Strategies, and Approaches

International Marketing

Scope and Concepts of International Marketing

International Marketing