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Integrated Business - Assignment

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Added on  2021-06-16

Integrated Business - Assignment

   Added on 2021-06-16

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Running head: INTEGRATED BUSINESS Strategic Planning Outline for a New Division of a Restaurant Student’s nameName of the Institute
Integrated Business - Assignment_1
INTEGRATED BUSINESS Table of ContentsIntroduction................................................................................................................................................3New service proposal...................................................................................................................................3Customer needs & Competitive advantage.......................................................................................4Vision and Business Model.....................................................................................................................5Vision................................................................................................................................................................5Business Model..............................................................................................................................................5Alignment of division’s mission and vision to company’s...........................................................6Organization mission, vision, values and new division strategic direction.........................6Conclusion....................................................................................................................................................7References....................................................................................................................................................8
Integrated Business - Assignment_2
INTEGRATED BUSINESS IntroductionWith technology advancements the organizations have realized the value of innovation. Itis important that organizations should focus on effective strategic planning so that it can achieve its goals and objective. It is interesting to analyse the importance of innovation for small scale businesses. Unlike the large businesses, the small-scale businesses do not have the budgets and therefore, innovation is the key for small businesses to flourish (Wolf & Floyd, 2017). The objective of this paper is to discuss the use of innovation for a new division of an existing company. In recent times, hospitality industry has grown rapidly. Many marketplaces create product and services to attract different customer segments based on price points and product mix. Therefore, it would be interesting to analyze the new division for a restaurant. New service proposal This paper is focused on a new division of an Indian restaurant in New York. The selected restaurant is Curry Heights and the new division is contemporary snacks made from frozen food. The frozen snacks are established food for American consumers. However, the Indian restaurants in USA have not fully concentrated on frozen snacks. The mission of this division is to provide best quality contemporary frozen snacks like fish chilly (rare fishes that arenot easily found), rare meats to the consumers (Wolf & Floyd, 2017). People can usually find therare meat when they are on vacation. With this division, consumers would have access to rare meat at the restaurant itself. The division would focus on customer acquisition through online channels. The restaurant, Curry Heights, has already made significant impact in terms of brand recognition and brand recall. However, for untapped customers online website will do its work. Online offline retailing would not work. Blick is the new criteria. The digital marketing strategy
Integrated Business - Assignment_3

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