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INTEGRATED BUSINESS CHALLENGE 5 INTEGRATED BUSINESS EXPERIENCE

   

Added on  2021-04-21

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Running head: INTEGRATED BUSINESS EXPERIENCEIntegrated Business ExperienceName of the StudentName of the UniversityAuthor Note

1INTEGRATED BUSINESS CHALLENGEQuestion no 1Ziosk is one of the most recent online tablet platforms that cater to the needs for thecustomers of the restaurant markets. The short term objective: The short term objective is to develop a proper business strategy by which the companycan expand its business market to Australia, especially in Sydney. The Ziosk is considered to bethe table ordering tablet that helps the customers to order their food from various restaurants inthis case (www.ziosk.com 2018). The device is generally a 7 inch Android device which isproperly designed by the Table Top Media. The customers are highly benefitted by the service ofthese tablets. Their plan is to expand their business to Sydney which is one of the nerve centersof Australia. Many types of people are present there in that city from different countries. This iswhy it is a complete cosmopolitan city (www.ziosk.com 2018). As Ziosk is the first pay-at-the-table and ordering device in the planet, they have a huge popularity in that part of the world likeSydney. This is why they will have to make their marketing campaigns properly indeed. Zioskhas to make the market surveys in order to understand the basic financial condition of thecommon people in Sydney. According to that only, they can plan their activities. They willprovide their services according to the legal guidelines. They will also have to keep the GDP ofthe city in mind (Kubiszewski et al. 2013). As they are expanding to Sydney they will have to setsome short term and long term plans to make the profits properly. The short term planning wouldhave to be done properly by consulting with all the stakeholders like the suppliers, buyers,managers, directors and other internal and external stakeholders (Fassin 2012). The Long term objective:

2INTEGRATED BUSINESS CHALLENGEThe long term objective must always be of understanding the customer demands ascustomers are the one and only element of business that have the complete power. Thus thecompany can prepare their budget allocations. This will be helpful for short term projects as theyare mainly targeting the Indian, Mexican and Chinese restaurants. Their market surveys haverevealed the continental dishes like the Indian and Chinese food (Cannon and Yaprak 2014).Most people are fond of these foods as a huge percentage of people in Sydney have come herefor job purposes from China and India. Mexican food is also very tasty and delicious to grab theattention of the people. The cosmopolitan market in Australia is one of the basic reasons forexpanding their business there. It is also important to set the long term projects for the next 15 to 20 years that theyshould set out their business operations in other big cities like Melbourne, Canberra, Brisbaneand Adelaide. The feedback from customers in USA has been excellent so they can make theirpresence feel through the use of the social media platforms (Tuten and Solomon 2017). Thestable political conditions will also work in favor of expanding their business into Sydney. Thesefactors collectively will work for the successful expansion of Ziosk to Sydney. They can also build the partnerships with the several technology providers. This will bebeneficial for them indeed and making this venture very successful (Cannon and Yaprak 2014).Question no 2In this section of the assignment, the main focus will be on the implementation of thestrategies. In order to make successful entrance into the Sydney market, Ziosk must make properstrategies or market surveys in order to know about the various important things there. The

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