Digital Transformation in Banking Industry: BBVA Case Study

Running Head: Integrated Business Communication
Integrated Business Communication
Name of the Student:
Name of the University:
Author’s Note

1INTEGRATED BUSINESS COMMUNICATION
Executive Summary
In the following assignment the importance of digital transformation is stated. The
innovative process in digital technology is very important in the recent times and specially in the
banking sector. The process involves smart acceptance of agile practice which is an imperative
for digital transformation. There are four key areas that become the important pillars for a
banking sector. The digital transformation has paved its way in collecting more amounts of data
and provides the entrepreneurs with the real time information and greater scope of visibility that
creates insights in the performance of the assets and people.

2INTEGRATED BUSINESS COMMUNICATION
Table of Contents
Introduction....................................................................................................................................2
Critically discuss digital transformation in the banking industry and the ensuing risks
for the incumbents....................................................................................................................2
Analyze BBVA from 3C perspective and identify the problem BBVA has to solve........3
Can BBVA gain competitive advantage as a result of digital transformation?................4
What is your recommendation for BBVA to prepare for digital disruption?.....................5
Conclusion......................................................................................................................................6
Reference.......................................................................................................................................7