Integrated Business Experience - Case Study Analysis

Running head: INTEGRATED BUSINESS EXPERIENCE
Integrated Business Experience
Name of the Student:
Name of the University:
Author Note:

INTEGRATED BUSINESS EXPERIENCE1
Table of Contents
Question 1..................................................................................................................................2
Question 2..................................................................................................................................2
Question 3..................................................................................................................................3
References..................................................................................................................................5

INTEGRATED BUSINESS EXPERIENCE2
Question 1
In the concern of the dilemma that should the Passalacqua's buy the East Side Meats
Building or not, the given report tends to state that the concerned individual should
understand the marketing entry mode theory and strategy that would help the same to
undermine the strengths and opportunities of buying the meat company. The same can be
done with the help of the blue ocean strategy (Kim & Mauborgne, 2017). The concerned
theory states that a company should analyse its pursuit of differentiation of market as well as
low cost investment that would help the same to capture and cultivate a new market space
and earn better revenue and profit. Hence, as analysed with the help of the case study of
Sandlands Vineyards that the Passalacqua's were in the thought process of buying the meat
company and turn it into a winery company for the wine tasting purpose at the cost reaching
up to $500,000.It was also analysed that the meat company was not officially listed for it
being sold out, but it was the terms of the negotiations that Passalacqua's had with the owner
of the company. Moreover, the concerned individual was recorded to have only limited
sources with which he could either purchase the meat company or a new vineyard. In this
connection, concerning the blue ocean strategy, the report tends to state that the individual
thinking to expand its business should invest the limited resources in purchasing a new
vineyard company (Hartmann 2016). This is because the same would benefit the individual to
reduce the cost of making changes in the meat set up a company and develop it into a
vineyard. Thus, the start-up of a new firm is suggested to be the best method of expansion for
the Sandlands Company owned by the Passalacqua.
Question 2
Concerning the criticality of the question that the premium wine market is an
attractive market or not, the given report with the help of the examination of the case study