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Expansion Strategies for Hilton Hotels and Resorts

   

Added on  2019-10-31

9 Pages1447 Words251 ViewsType: 251
Leadership ManagementLanguages and Culture
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Running head: INTEGRATED BUSINESS MANAGEMENT PROJECTIntegrated Business Management ProjectName of the StudentName of the universityAuthor Note
Expansion Strategies for Hilton Hotels and Resorts_1

1INTEGRATED BUSINESS MANAGEMENT PROJECTExecutive SummaryThe following paper aims at the expansion strategies of the hospitality industry. The success ofthe hospitality industry revolves around the satisfaction of the guests and the best servicesprovided to them. This is why the selected organization for completing this paper is HiltonHotels and Resorts in USA. The background of the organization has been provided with theirexpansion strategies and the keys to success of theirs. It has helped them to understand better thecauses of development of Hilton Hotels and Resorts. These expansion strategies in foreignmarkets can be effective for all the companies.
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2INTEGRATED BUSINESS MANAGEMENT PROJECTTable of ContentsIntroduction......................................................................................................................................3Background of the organization.......................................................................................................3Foreign expansion strategies............................................................................................................4Business loans..............................................................................................................................4Investor role.................................................................................................................................4Developing new target segments.................................................................................................5Hilton Hotel expansion strategy......................................................................................................5Cross cultural issues....................................................................................................................5Development of organic growth..................................................................................................6Creating new jobs and managing employees...............................................................................6Guest loyalty programs................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
Expansion Strategies for Hilton Hotels and Resorts_3

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