Ask a question from expert

Ask now

Integrated Business Management Report

13 Pages2814 Words262 Views
   

Added on  2020-03-04

Integrated Business Management Report

   Added on 2020-03-04

BookmarkShareRelated Documents
Running head: INTEGRATED BUSINESS MANAGEMENTIntegrated business managementName of the studentName of the universityAuthor Note:
Integrated Business Management Report_1
2INTEGRATED BUSINESS MANAGEMENTTable of Contents1. Literature review..........................................................................................................................32. Consumer behavior......................................................................................................................32.1 Factors affecting consumer behavior.........................................................................................4Psychological Factors......................................................................................................................4Personal Factors...............................................................................................................................4Social Factors...................................................................................................................................42.2 Consumer behavior models.......................................................................................................52.3 Consumer behavior and sales of a restaurant:...........................................................................9Research report..............................................................................................................................10References......................................................................................................................................12
Integrated Business Management Report_2
3INTEGRATED BUSINESS MANAGEMENT1. Literature review2. Consumer behaviorAccording to Solomon (2014), a buyer or a consumer is a person who purchases the products andservices from the market place so that they can be utilized for their gains. Consumer behavior isa type of exploration that explains the settlement of the choices of the individuals about theirown needs and the purchase of the items, which helps in fulfilling the needs of the customers. Ithelps in comprehending the reaction of the potential customers with respect to the items and inturn helps the organizations in recognizing the opportunities to market the products in a betterway.According to Claiborne and Sirgy (2015), the behavior of the consumers is theinvestigation of the way the clients will purchase or make the decision of purchasing the productso that it can help in fulfilling their necessities and personal needs. It helps in performing theactivities that are related to the purchasers along with the process of thoughts that are included inthe activity. The advertisers are of the expectation that the consumers will buy the specificproducts that will fulfill their needs. The investigation of the behavior of the consumers will helpin understanding the role that consumers play as performing artists \within the commercialcenter. The consumers play different roles within the commercial center when they make achoice in purchasing the products. From the point of the supplier of data and the client to thepayer along with the disposer, it is seen that the parts are assumed as choices (Cantallops andSalvi 2014).
Integrated Business Management Report_3
4INTEGRATED BUSINESS MANAGEMENT2.1 Factors affecting consumer behaviorThe following are the factors that affect consumer behavior and their patterns of buying:Psychological FactorsIn regular life, the customers are influenced by large number of issues, which changestheir thinking manner. The variables in mentality help in incorporating the impression that helpsin identifying the needs of the circumstances along with the capacity of the individuals inunderstanding the data. The individuals will react to the messages that are given in theadvertisement will help in recognizing the state of the mind of the consumers. the advertisersneed to consider these elements, which will help them in giving positive efforts so that it canhelp the interest groups in understanding the messages (Karam and Saydam 2015). Personal FactorsThe individual variables are the attributes that help in studying the humans and identifiesthe similar gathering of the individuals. These attributes help in deciding the sentiments, interestsand the propensities. The choices of the individuals may get affected due to age, culture, sexualorientation and the other issues that are faced by the consumers (Baumeister et al. 2017). Anexample of this would be an aged person who will have a different choice than an individual whois young in nature, which helps in identifying that they will spend their money that may not helpin attracting the youths.Social FactorsThe other factor that will help in affecting the behaviors of the consumers is with respectto the social qualities. The influences that are social in nature vary with the incorporation of the
Integrated Business Management Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Behavior and Marketing Psychology Case Study 2022
|18
|1450
|19

Consumer Behavior
|7
|1709
|97

Consumer Purchasing Behavior Approaches
|10
|2059
|91

Consumer Behaviour: Mr Bean Snickers Advertisement
|12
|3451
|54

Introduction to Marketing Assignment 2022
|5
|1210
|13

Marketing Intelligence Assignment | Purchase Decision-Making Process
|40
|10999
|183