Integrated Business Strategies Report

Running head: INTEGRATED BUSINESS STRATEGY
Integrated Business Strategy
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Overview of the Business Case:..................................................................................................2
Business Case..................................................................................................................................3
Feasibility Analysis.....................................................................................................................5
External and Internal Analysis of the Business...........................................................................7
Stakeholders Analysis................................................................................................................10
Program Logic Model................................................................................................................11
Resources...................................................................................................................................11
Financial Analysis.........................................................................................................................12
Sales Analysis............................................................................................................................13
Cost of Goods Sold....................................................................................................................14
Operational Expenses................................................................................................................14
Breakeven Analysis...................................................................................................................16
Reference.......................................................................................................................................17

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Overview of the Business Case:
Notpla is the packaging strat-up company which inaugurated in the year of 2019. This
company is founded by Rodrigo Garcia Gonzalez and Pierre Paslier. This company designed a
material known as NOTPLA. This company is the combination of the chemistry, designers,
engineers and entrepreneurs. This company created a solution for the degradation of the plastic
by introducing a new solution which is known as NOTPLA that disappears naturally from
nature. The company is seeking to build a plastic product which is unlike other plastic products
like plastic bags, plastic bottles and other plastic items are degraded naturally. The normal plastic
bags take a elongated period of time to degrade but the plastic products which NOTPLA is
making is degradable naturally. This is a great idea which not only one of the best ideas for the
start-ups but the company also focuses the health of mother nature. The company now wants to
create a new product which is a recycled bottle. These bottles are not only recycled but it will
naturally degrade with soil and does not cause any ill-effect to the nature.
As per the analysis of Earth play network it is found out that the above 480 billion plastic
bottles are sold worldwide. More than 1 trillion of plastic bags are used annually around the
globe. This plastic product will cause huge amount of problem to the environment and hence the
recycled product is the best solution for the product. As NOTPLA plastic bottles are made from
the organic products like seaweed and plants. The plastic product which are made from this
solution are biodegradables within a week unlike its counterpart which takes more than a billion
years to decompose.
NOTPLA has devoted time to create the product which will not only recolonize the
plastic product industry but it is very grateful for the environment. The company mainly focuses
on the packaging of products and also selling the plastic bags which are biodegradable. The

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scope of the company of doing business itself is the CSR project which not only focuses to
increase the revenue of the business but it aims to increase the health of the mother nature by
reducing the usage of the product which are harming the environment since the time of
industrialization. The product which is chosen for the business is the recycled bottle which is
also made from the same solution so that the usage of the plastic bottle decreased and the new
biodegradable bottle should take it place. This is easier to make than the making the plastic bottle
so the cost per bottle are also less than the plastic bottle. Moreover, it is biodegradable and hence
the product is not harmful to the environment. This part of the product fulfills the criteria of the
CSR project of the company.
NOTPLA has raised £850,000 in just three days of crowdfunding. There are total 900
investors who have invested in the vison of the company and provided the investment. In August
2018, the company has first opted for the venture capital round from the venture company known
as Sky Ocean Ventures. After the first investment the company is aspiring to pioneer through the
innovator in Residence which made the company to collaborate between the startups and the
corporations.
Business Case
The business is totally depending on the idea of creating the recycled bottles which will
replace the plastic bottle from the market. This will not only help the company to intervene in the
market where plenty of opportunity awaits but it will also help the company to provide the
product to the world which is biodegradable in nature and hence not harmful to the environment.
As per the analysis it is observed that over 480 billion bottles are sold in the market worldwide.
These bottles are used and then thrown away as these bottles are maximum use and throw bottle.