Integrated Capstone Project - PDF
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Added on 2021-06-17
Integrated Capstone Project - PDF
Added on 2021-06-17
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Running head: INTEGRATED CAPSTONE PROJECTIntegrated Capstone Project: Profit-sharing in the coffee industry: Thrive FarmersCase StudyName of the StudentName of the UniversityAuthor Note
1 INTEGRATED CAPSTONE PROJECTTable of Contents1. Executive Summary.........................................................................................................22. Background of the Case...................................................................................................23. Issues/Problems Identified...............................................................................................44. Detailed Analysis of the Identified Problems..................................................................64.1. Issues with the E business strategies........................................................................74.2. Company Resources and Capabilities......................................................................74.3. Financial Condition..................................................................................................84.4. Ethics, Values and Social responsibility...................................................................85. Recommendations..........................................................................................................106. Future Plan.....................................................................................................................11References..........................................................................................................................13
2 INTEGRATED CAPSTONE PROJECT1. Executive SummaryThe purpose of the report is to evaluate a project in order to identify the problemsassociated with the project. The problems after being identified is needed to be analysed on basisof a number of factors which includes the financial condition of the project, the E businessstrategies, ethics, values social responsibilities and the awareness that is required in the project.For this report, the case study of Thrive Farmers is chosen that is based on profit sharing incoffee industry. This project was undertaken in the year 2011 in order to address the poverty ofthe coffee farmers. Profit sharing is a system in which people who works for a company receivesa direct share of profit. Thrive Farmers is a project that will enable the coffee farmers to receivea direct profit from the sales. The organization thrives for providing the best coffee to theconsumers by establishing a connection or dealing directly with the farmers. The purpose of thereport is to analyse the issues that are associated with the project and to recommend certainsolutions to the identified problems of the project. The aim of the Thrive Farmer project is toprovide the farmers with a direct access to the marketplace for selling the coffee. Thrive Farmerswas established in the year 2011 and the aim of the company is to supply coffee not only inAmerica but also to the whole world. This project aims at providing an economic sustainabilityto the farmers by providing a fixed price for the coffee they are supplying. The report discussesthe background of the case, the issues and problems associated with the case, detailed analysis ofthe problems and provide certain suggestions to improve the condition of the project. 2. Background of the CaseThrive Farmers is a profit sharing business model that it designed by Michael Jones in theyear 2011. Thrive Farmers is a business model that lessens the reliance on the volatile
3 INTEGRATED CAPSTONE PROJECTcommodity market as in this venture, farmers are given a direct access to the marketplace inorder to sell their coffee (Burke 2013.). This company therefore is increasing the opportunities ofthe farmers by providing a unique approach to the supply chain. The company has developed arevenue sharing platform that enables a farmer in maintaining the ownership of the coffee theyare providing until the point of sale and this sale is performed by THRIVE (CNN. 2018). Thisenables the farmers to receive a stable and the predictable value for the products they aresupplying. The farmer is able to participate economically to the end of the supply chain processby following this model (Thrivefarmers.com. 2018). The coffee provided by the company Thrivefarmers are distributed across the coffee houses, restaurants and retail grocers across America.This business model is beneficial not only for the farmers but also for the consumers as well.This is because, with a direct partnership, a customer is able to receive a satisfaction by knowingthat their coffee is directly coming from the farmers. One of the main reasons of the success ofthe company in such a less time is the transparency that is provided to both the consumers andthe farmers. Another significant reason behind the success of Thrive Farmers is that it integratesthe purposeful purchasing with the corporate social responsibility. The Thrive Farmers is one ofthe fastest growing privately held companies and therefore, it becomes essential to identify anyissues and gaps associated with the business that might act as a roadblock in path of the fastevolution of the company (Harrison and Lock 2017). A large investment is made on the peopleand the commodities and therefore, it is very necessary to evaluate whether there is any financialissues associated with the business process of the organization. One of the key business rules thatare followed in Thrive Farmers is bringing in innovation in the different business process of theorganization (Glover and Kusterer 2016). It is therefore necessary to evaluate the capabilities andthe resources of the company so that the identified issues associated with the company can be
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