Pfizer Case Study Analysis: Market Position and Strategies

This report provides an in-depth analysis of the challenges faced by Pfizer, a leading pharmaceutical company. The report identifies key issues such as regulatory hurdles, competition from rival firms, employee training inadequacies, supply chain shortages, and the impact of changing market dynamics. It also examines Pfizer's weaknesses, including a lack of focus on customer needs and effective marketing strategies. The analysis then proposes several strategies to improve Pfizer's market position and create alternative revenue streams. These strategies include business expansion, price control, increased investment in advertising, identifying customer needs, providing online services, and hiring skilled employees. The conclusion emphasizes the importance of continuous market research and the development of effective strategies to address the evolving healthcare landscape. The report includes a detailed list of references, including books and journals, to support its findings.

Integrated
Case Study
Analysis -2

Table of Contents
Introduction......................................................................................................................................3
1. Challenges, problems and issues face by Pfizer :-...................................................................4
2. plan new ways in which firm can improve position in market and create alternative revenue
streams.........................................................................................................................................5
Conclusion.......................................................................................................................................6
References .......................................................................................................................................7
Books and journals...........................................................................................................................7

Introduction
Pfizer is an pharmaceutical corporation and its headquarter located in new York and its
founded by Charles Pfizer and Charles F. Er hart in 1849. It is a world largest pharmaceutical
company so it produces medicines and vaccines for wide range. It includes all type of medicine
like immunology, oncology, cardiology, endocrinology and neurology and provide quality and
effective medicines to patient because its purpose is improved health of people. In this
organization 96500 employees engaged. So it also focus on earn profit on global level and it also
acquire and adopt new technology and latest innovation that helps in boost operations and
improve productivity.
1. Challenges, problems and issues face by Pfizer :-
Pfizer has to face many challenges and it faces that many environmental factors present
in surrounding of organization so it affects majorly because it is a drug company so it has to
follow many types of rules and regulation and if rule and regulation change frequently so it
creates many types of problem. It also has to face competitors present in markets with same
product and same size so it also affects to their profitability. Competitors like Am gen,

AstraZeneca, Johnson & Johnson and movartis so it reduces profit in share market and it has to
face it. All these things direct affect to goodwill and productivity of organization.
It also faces problems that that employees has inadequate training so on time of
inspection many types of issue creates and lack of knowledge is major problem in this
organization. It also has to face supply shortage so its affects to their goodwill of Pfizer. So its
also reduce economic growth and not to produce new drugs because in present market if new
product launch so it not runs and fail. It has to export maximum medicine and vaccines out of
country and not use in their own country because government make many laws and legislation
for provide protection to all peoples so it also reduces need of medication and it reduces demand
of medicines.
It ha weakness that it not focus on improvement of present activities and need of
customers so customers not satisfy and their needs also not fulfil. And its effect profit of Pfizer.
It also has weakness that it also not focus on effective and attract customers so it also affects to
it. Nowadays rumours spread about fake pharma company so it also affect through this matter.
2. plan new ways in which firm can improve position in market and create alternative revenue
streams.
Pfizer is a pharmacy company so it has to follow many types of rules and regulation and
its affect to it performance and profitability of organization. So it also improves their plan and try
to make effective that helps in create revenue in organization. Following plan make by Pfizer and
it helps in increase their position and their image with effective profitability and productivity.
Expand business :- Pfizer easily can improve position and also can increase revenue
through expand their business because it is a largest pharmacy company so it lost their popularity
due to competition and carelessness but if it expands their business in different country so it
helps in make position and also helps in increase business.
Price control :- Pfizer is a largest drug company and produce very high quality medicine
rather than effective so it also sale on high price it means it medicines is very expensive so
customers and patients do not afford price and cost of medicine and vaccine. And in market
many competitors present so customers has alternative and it chooses option and buy purchase
that this organization provide medicines on cheap and low rate. If it controls their price so it
helpful in

Investment on advertisement :- Pfizer has to invest on advertisement because for
improve their position in the market and increase revenue it has to make plan about invest on
advertisement and do effective advertisement that helps in change perception of customers mind
and it believes on its brand.
Identify customer needs :- for improve positioning and revenue in market so Pfizer has
to understand customer needs and research markets that health condition of people and get
information about new disease so if it produces medicine and vaccine according to need of
customers so its helps in achieve objective of Pfizer.
Online service :- it is major and important plan for increase position and revenue in
market because if it provides online service like order and delivery so its helps in increase profit
because it saves customer time and cost and it also helpful for mediators of medical.
Hire skilled employees :- Pfizer hire skilled and effective employees that it give new
ideas about improve products and attract customers. Because if marketer is not effectively
present in organization so it not increases their sale.
Conclusion
From above study it has been summarized that pharmacy company research frequently to
markets because day by day health issue increase so it has to evaluate needs and wants of
customers so pharmacy company has to make effective strategy for improve and develop their
business. It also covered that pharmacy company also face many problems like competition, high
cost and adopt new technologies and give proper training time to time so it consume more cost
and it has to face difficulties. Pharmacy company contribute maximum contribution in economy
of country.

References
Books and journals
Rosenthal, M. 2016. Qualitative research methods: Why, when, and how to conduct interviews
and focus groups in pharmacy research. Currents in pharmacy teaching and learning.
8(4). pp.509-516.
Simon, J. 2016. Chemistry, pharmacy and revolution in France. 1777-1809. Routledge.
Fahrenbruch, R. et.al., 2018. Dose rounding of biologic and cytotoxic anticancer agents: a
position statement of the Hematology/Oncology Pharmacy Association. Journal of
oncology practice. 14(3). pp.e130-e136.
Benetoli, A., Chen, T.F. and Aslani, P. 2015. The use of social media in pharmacy practice and
education. Research in social and administrative pharmacy. 11(1). pp.1-46.

Schneider, P.J., Pedersen, C.A. and Scheckelhoff, D.J. 2018. ASHP national survey of pharmacy
practice in hospital settings: Dispensing and administration—2017. The Bulletin of the
American Society of Hospital Pharmacists. 75(16). pp.1203-1226.
Wilson, A.J. et.al.,2016. Interprofessional collaborative practice for medication safety: Nursing,
pharmacy, and medical graduates’ experiences and perspectives. Journal of
interprofessional care. 30(5). pp.649-654.
Waring, J. Et. al., 2016. Pastoral power in the community pharmacy: A Foucauldian analysis of
services to promote patient adherence to new medicine use. Social Science & Medicine.
148. pp.123-130.
McHorney, C.A. et.al., 2015. Adherence to non-vitamin-K-antagonist oral anticoagulant
medications based on the Pharmacy Quality Alliance measure. Current medical
research and opinion. 31(12). pp.2167-2173.