Integrated Case Study Analysis (pdf)

Added on - 22 Nov 2020

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IntegratedCase StudyAnalysis -2
Table of ContentsIntroduction......................................................................................................................................31. Challenges, problems and issues face by Pfizer :-...................................................................42. plan new ways in which firm can improve position in market and create alternative revenuestreams.........................................................................................................................................5Conclusion.......................................................................................................................................6References.......................................................................................................................................7Books and journals...........................................................................................................................7
IntroductionPfizer is an pharmaceutical corporation and its headquarter located in new York and itsfounded by Charles Pfizer and Charles F. Er hart in 1849. It is a world largest pharmaceuticalcompany so it produces medicines and vaccines for wide range. It includes all type of medicinelike immunology, oncology, cardiology, endocrinology and neurology and provide quality andeffective medicines to patient because its purpose is improved health of people. In thisorganization 96500 employees engaged. So it also focus on earn profit on global level and it alsoacquire and adopt new technology and latest innovation that helps in boost operations andimprove productivity.1. Challenges, problems and issues face by Pfizer :-Pfizer has to face many challenges and it faces that many environmental factors presentin surrounding of organization so it affects majorly because it is a drug company so it has tofollow many types of rules and regulation and if rule and regulation change frequently so itcreates many types of problem. It also has to face competitors present in markets with sameproduct and same size so it also affects to their profitability. Competitors like Am gen,
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