Integrated Communications: Application of Communication Tools and Marketing Communication Plan for TESCO

Integrated
Communications 3

Table of Contents
INTRODUCTION ..........................................................................................................................3
Application of communication tools and develop the relevant marketing communication plan
which is based on the findings from the communication analysis.............................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
An integrated communication basically defined as the connective tissue which ensures
about consistency of brand across all the channels and also aligns the communication with the
objectives of business. It also considers about who the target audiences are and also about where
they need to communicate in order to engage them and move the business into forward terms.
Integrated communication basically contribute into context of improving the efficiency level and
accessibility towards the large number of audiences(Adesanoye, O., 2019). It is also cost
effective in terms of nature and builds the trust among members as well. In the present report,
TESCO organisation is taken into consideration. TESCO is a multinational company which is
merchandise retailer that is based in Welwyn Garden City, England. The present report will
cover discussion about the practical application of communication tools and also about the
relevant marketing communication plan. This communication plan is based on the
communication analysis which has been taken into the previous project.
MAIN BODY
Application of communication tools and develop the relevant marketing communication plan
which is based on the findings from the communication analysis
Communication tools: It basically refers to the use of chat, email, bulletin board or
discussion board in an online course. These are the tools which can be used in order to facilitate
the discussions around the completion of learning activities, ideas, networking and building of
relationships as well. There are different kinds of communication tools which basically include
mail, email, telephones, text messaging, cell, data plans, video and web conferencing, social
networking sites and G-Suite. In context to TESCO company, as it is a very large organisation so
it is very important that to have strong communication level. At the organisational level of
TESCO, it has been observed that staff members have to communicate through emails, mails,
phones, text messaging(Akhmedova and et.al., 2022).Within the business, emails are the best
way to communicate where they act as into the useful terms for sending the messages to
management or staff members. TESCO is the company who majorly relies on the verbal
communication such as face to face communication and telephone communication as well.
When there is requirement to communicate with their customers into their offline stores then
they also majorly focused on the face to face communication.