ABS102: Integrated Digital Marketing Implementation Plan for Coca-Cola

This presentation provides an integrated digital marketing implementation plan for Coca-Cola. It includes a market audit identifying rivalry among existing companies as a major force. The marketing communication objectives focus on increasing sales by 15% in 6 months, improving customer relationships to boost revenues by 10% in 5 months, and attracting more customers through social media. The target market analysis ensures the company considers the right audience, and the positioning statement highlights Coca-Cola's products as high-quality beverages for refreshment. The messaging strategy emphasizes emotional perspective, unique selling propositions, and brand image. A creative strategy guides content development, and the IMC mix coordinates communication strategies. Metrics are used to determine the success of the marketing campaign. References to academic journals support the plan's development.

Integrated Digital
Marketing Implementation

Table of content
 Introduction
 Market audit
 Marketing Communication Objectives
 Target Market Analysis
 Positioning Statement
 Messaging Strategy
 Creative Strategy
 IMC Mix
 Metrics

Introduction
 Marketing is one of the crucial part of business and it is important that
integrated digital marketing practices are performed for enhancing
organisational performance. This presentation is based on Coca cola
company. This is dealing in retail sector and providing high quality
products and services to customers.

Market audit
Market audit helps in identification of the different aspects
associated to the business and helps in taking effective business
strategies for organisational growth and development. It has been
analysed that rivalry among existing companies is the major
forces that will affect the functioning and performance of
business.

Marketing Communication Objectives
To promote products and services of Coca cola company in creative
manner in order to increase sales by 15 % in 6 month time duration.
To increase customers relationships by providing high quality
customer services with the motive of improving business revenues by
10 % in 5 months.
To attract and influence large number of customers or traffic towards
Coca cola company through the use of different social media channels
such as Facebook, Instagram and so on.

Target Market Analysis
It is important that Coca cola company is considering right and
accurate target market that will assist in successfully conducting
business practices. A target market is a gathering of individuals
for certain common qualities that a company has distinguished
as possible customers for its products. Distinguishing the target
market informs the decision-production process as a company
plans, bundles, and markets its item.

Positioning Statement
Coca cola position statement is includes that its
products are for those people who are looking for high
quality beverages in order to get the most refreshing
options. Coca cola offering wide variety of products that
is significant for creating a positive experience for
customers when they enjoy a coca cola brand drink.

Messaging Strategy
It is crucial that right and effective message is communicated by
Coca cola company with the motive of attracting more and more
customers as well as building positive image of company in
customers mind. Message strategy of respective company that is coca
cola includes emotional perspective, unique selling propositions,
generic positioning, brand image and so on. all of these aspects will
help in developing good message for influence large number of
customers.

Creative Strategy
It has been determined that creative business strategy will lead
to assist organisation to serves as a call to action for teams as
well as provide the guiding principles in order to develop the
content. This is significant for making the process easier as
well as helping to develop a campaign that is goal driven for
enhancing overall performance of respective firm.

IMC Mix
this can be describe as the process which is designed to assure
that all information about the brand and its products or services
received by the customers are relevant as well as consistent over
time. Integrated marketing communication is the most common
way of coordinating this movement across various
communication strategies.

Metrics
Through this respective organisation will be able to determine
the success and failure of the marketing campaign as well as
correctly measures could be identified by company. these two
metrics will be significant in order to take right decision about
the integrated marketing campaign and this will support in
successfully conducting marketing practices of respective
organisation.

References
BOUFIM, M. and BARKA, H., 2021. Digital Marketing:
Five Stages Maturity Model for Digital Marketing Strategy
Implementation. IJBTSR International Journal of Business
and Technology Studies and Research, 3(3), pp.15-pages.
Soldatova, A.V and et.al., 2021, January. The Role of
Digital Marketing in the Development and Implementation
of Innovations in the Electronic Industry. In 2021 IEEE
Conference of Russian Young Researchers in Electrical and
Electronic Engineering (ElConRus) (pp. 1923-1926). IEEE.