Integrated Digital Marketing Implementation and Presentation
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Added on 2023/06/18
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This presentation is based on Coca cola company and covers topics such as market audit, marketing communication objectives, target market analysis, positioning statement, messaging strategy, creative strategy, IMC mix, and metrics. It also includes references for further reading.
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Integrated Digital Marketing Implementation
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Introduction Marketing is one of the crucial part of business and it is important that integrated digital marketing practices are performed for enhancing organisational performance. This presentation is based on Coca cola company. This is dealing in retail sector and providing high quality products and services to customers.
Market audit Marketaudithelpsinidentificationofthedifferentaspects associated to the business and helps in taking effective business strategies for organisational growth and development. It has been analysed that rivalry among existing companies is the major forcesthatwillaffectthefunctioningandperformanceof business.
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Marketing Communication Objectives To promote products and services of Coca cola company in creative manner in order to increase sales by 15 % in 6 month time duration. Toincreasecustomersrelationshipsbyprovidinghighquality customer services with the motive of improving business revenues by 10 % in 5 months. To attract and influence large number of customers or traffic towards Coca cola company through the use of different social media channels such as Facebook, Instagram and so on.
Target Market Analysis It is important that Coca cola company is considering right and accurate target market that will assist in successfully conducting business practices. A target market is a gathering of individuals for certain common qualities that a company has distinguished as possible customers for its products. Distinguishing the target market informs the decision-production process as a company plans, bundles, and markets its item.
Positioning Statement Cocacolapositionstatementisincludesthatits products are for those people who are looking for high quality beverages in order to get the most refreshing options. Coca cola offering wide variety of products that issignificantforcreatingapositiveexperiencefor customers when they enjoy a coca cola brand drink.
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Messaging Strategy It is crucial that right and effective message is communicated by Coca cola company with the motive of attracting more and more customersaswellasbuildingpositiveimageofcompanyin customers mind. Message strategy of respective company that is coca colaincludesemotionalperspective,uniquesellingpropositions, generic positioning, brand image and so on. all of these aspects will help in developing good message for influence large number of customers.
Creative Strategy It has been determined that creative business strategy will lead to assist organisation to serves as a call to action for teams as well as provide the guiding principles in order to develop the content. This is significant for making the process easier as well as helping to develop a campaign that is goal driven for enhancing overall performance of respective firm.
IMC Mix this can be describe as the process which is designed to assure that all information about the brand and its products or services received by the customers are relevant as well as consistent over time. Integrated marketing communication is the most common wayofcoordinatingthismovementacrossvarious communication strategies.
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Metrics Through this respective organisation will be able to determine the success and failure of the marketing campaign as well as correctly measures could be identified by company. these two metrics will be significant in order to take right decision about the integrated marketing campaign and this will support in successfullyconductingmarketingpracticesofrespective organisation.
References BOUFIM, M. and BARKA, H., 2021. Digital Marketing: Five Stages Maturity Model for Digital Marketing Strategy Implementation. IJBTSR International Journal of Business and Technology Studies and Research, 3(3), pp.15-pages. Soldatova, A.V and et.al., 2021, January. The Role of Digital Marketing in the Development and Implementation of Innovations in the Electronic Industry. In 2021 IEEE Conference of Russian Young Researchers in Electrical and Electronic Engineering (ElConRus) (pp. 1923-1926). IEEE.