MBA631 Digital Marketing Plan: Analysis and Strategy for Netball South

This assignment presents an integrated digital marketing plan for Netball South, Australia's national governing body for netball. The plan begins with an introduction to Netball South, its mission, competitors, strengths, weaknesses, and digital presence across platforms like Facebook, Instagram, and its website. The current marketing strategy targets women and emphasizes increased participation. The assignment identifies the primary marketing challenge as high competition and proposes an integrated strategy integrating digital media and networking sites. A detailed digital marketing plan is outlined, including the use of search ad campaigns, analytics, mobile marketing, LinkedIn, and content marketing. The plan aims to achieve marketing objectives, attract more people, and develop the customer base. The assignment concludes with recommendations for effective implementation of the identified platforms, high-quality content, and coverage of relevant events. The ultimate goal is to increase awareness, gain an advantage over competitors, and enhance brand image.

Integrated Digital Marketing Plan
Assessment #3
Netball south
[Student Name] – [Student Number]

Introduction
• Netball south Australia is the body which
is governing netball at national level in
Australia (Netball 2018).
• The main mission of the company is to
provide the players with the required
facilities.
• The main operation is in relation to the
maintenance of the women participation
in sports.

Introduction

Introduction
• The major competitors are the other football
leagues, women’s national basketball and WBBL.
• The main strength is that there is high level of
participation which is involved and sustainability
is also ensured.
• The main threat is the changing needs and
requirements and also the laws which are
developed.
• Opportunity will be available because of the
women participation.

Introduction
The current digital presence is strong as
various sources are used which includes:
• Facebook
• Instagram
• Website
• Twitter

Introduction
• Currently the marketing is performed with the
help of the digital means.
• The social sites which are available are used in
that.
• Main target is the women section.
• The promise is made to provide with increased
women participation which acts as value
proposition.
• The customers include the youth and all other
netball players including women.

Integrated Marketing Strategy
• The main challenge which is faced is the
high level of competition which is
involved.
• The use of the best techniques which are
new will help in overcoming the
challenge.
• Focus will be made on the main areas in
which all are interested and will be
attracted.

Integrated Marketing Strategy
• The change in the marketing strategy will
be helping in the integration as the data
will be provided to large scale of audience.
• The main change which is made is the
inclusion of the digital media and in that
use of various networking sites is made.
• The periodic events will be published in an
appropriate manner by this.

Integrated Marketing Strategy
• The business site is used by which the
marketing will be made as information will
be provided.
• Details about all the products and services
will be provided by which the marketing
will be enhanced.
• There will be provision of the better
facilities by which motivation is developed.

Digital Marketing Plan
The digital marketing will be used with the
help of various platforms that are available.
They include:
• Search Ad campaigns
• Analytics
• Mobile marketing
• LinkedIn
• Content marketing

Search Ad campaigns
• This is the tool by which the
advertisements will be added to the search
engine.
• This is a paid service for which payment
will be made.

Analytics
• Analytics is the tool of converting the raw
data into better visuals.
• By this better decision making will be
possible as information will be presented
in more understandable manner.