Integrated Digital Marketing Strategy

Integrated Digital
Marketing Strategy

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Nature, challenges and importance of integrated digital marketing strategies.......................3
Propose an effective digital marketing strategy.....................................................................5
Find out core digital skills, concepts as well as models.........................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journals...............................................................................................................12

INTRODUCTION
The business environment in today's world is becoming more complex as a result of daily
developments. It becomes critical for organisations to take remedial action in order to cope with
this complexity. Furthermore, as the number of new entries into the market grows, competition
becomes fierce, and each organisation must innovate (Törönen, 2018). It is important for the
business organisation to formulate strategies that help them to gain advantage over the
competitors. So the organisation try to identify the solutions that help them to overcome the
challenges. It is seen that there are various tools that help the company to promote its goods and
services. In the present time there is use of digital marketing process that helps in achieving
success. In this report there is discussion related to social media marketing email marketing
search engine optimisation. Dark Woods Coffee is taken intoconsideration to understand the
impact. Dark Woods Coffee is a UK-based company that was founded in 2016. This research
delves into the idea of integrated digital marketing strategy as well as the skills required to
implement best practises. In the end there is discussion related to various models that support
digital marketing.
MAIN BODY
Nature, challenges and importance of integrated digital marketing strategies.
Digital marketing can be defined as the activity in which group of people are involved it
help to promote the products and services of the organisation and it is done through the help of
internet. It is helpful for the organisation it helps the company to enhance its reach and attract
more customers. It is seen that the company now a days use these matters like digital marketing
so as to formulate strong marketing tools for success of the organisation. Nowadays each and
every organisation tries to use digital marketing platforms and they play a vital role in
advertising the goods and services of the company(Kim, Kang and Lee, 2019). Dark Woods
Coffee is a company that has been operating in the UK market since 2016 and earlier. Their
success is based on the marketing strategy they use to promote their items.Developing tactics to
achieve goals and objectives is the focus of integrated digital marketing strategy. It is the
construction of a one-of-a-kind approach to convey the promotion's objective, which aids clients
in recognising it among a lot of channels.
Nature and importance

 Integrated digital marketing is the combination of several marketing tactics to provide a
solution for a company.
 It is concerned with the marketing of an organization's products and services in order for
potential customers to purchase them.
 Content marketing, social media marketing, search engine optimization, paid advertising
campaigns, web development and design, and other integrated digital marketing tactics
may help Dark Woods Coffee efficiently advertise to its target market (Haryanto, and
Dewi, 2020) (Hendriyani, and Chan, 2018)
 All tactics are quite effective since they have a significant impact on the organization's
promotional efforts.
 It is the current trend in which businesses use social media platforms such as Instagram,
Twitter, Facebook, and YouTube. Organizations may capture the public's attention by
following these trends
 It is critical for our organisation to employ digital marketing tactics in order to raise
awareness of their products.
 If a company can implement an effective digital marketing strategy, customers will be
able to identify and recognise their brands thanks to online marketing promotion.
Challenges
Businesses have a variety of challenges in the marketplace, which is the reason they choose
for digital marketing. Increased competition, a changing climate, and innovative marketing
tactics are just a few of the issues that businesses face(Kiiru, 2018) Dark Woods Coffee utilised a
digital marketing strategy to handle all of these issues, but it was determined that there are a few
issues and problems with digital marketing that are stated below:
 Every company needs budget; it is critical for Dark Woods Coffee to consider the budget
while marketing their products and services. Budgeting is the most difficult issue that
organisations confront nowadays, since inflation continues to grow on a daily basis. It is
becoming increasingly common for businesses to consider how they can market their
goods and services with little resources.
 Mastering digital tools and technology is getting more difficult for organisations as they
change on a regular basis, demanding a complete understanding of these technologies.