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Integrated Digital Marketing Implementation and Presentation

Develop a marketing plan for Red Bull Energy Drinks, including a mission statement, industry overview, marketing audit, positioning, marketing objectives, marketing mix strategy, integrated marketing plan, marketing budget, metrics, recommendations, and conclusions.

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Added on  2023-06-18

About This Document

This presentation is based on Coca cola company and covers topics such as market audit, marketing communication objectives, target market analysis, positioning statement, messaging strategy, creative strategy, IMC mix, and metrics. It also includes references for further reading.

Integrated Digital Marketing Implementation and Presentation

Develop a marketing plan for Red Bull Energy Drinks, including a mission statement, industry overview, marketing audit, positioning, marketing objectives, marketing mix strategy, integrated marketing plan, marketing budget, metrics, recommendations, and conclusions.

   Added on 2023-06-18

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Integrated Digital
Marketing Implementation
Integrated Digital Marketing Implementation and Presentation_1
Table of content
Introduction
Market audit
Marketing Communication Objectives
Target Market Analysis
Positioning Statement
Messaging Strategy
Creative Strategy
IMC Mix
Metrics
Integrated Digital Marketing Implementation and Presentation_2
Introduction
Marketing is one of the crucial part of business and it is important that
integrated digital marketing practices are performed for enhancing
organisational performance. This presentation is based on Coca cola
company. This is dealing in retail sector and providing high quality
products and services to customers.
Integrated Digital Marketing Implementation and Presentation_3
Market audit
Market audit helps in identification of the different aspects
associated to the business and helps in taking effective business
strategies for organisational growth and development. It has been
analysed that rivalry among existing companies is the major
forces that will affect the functioning and performance of
business.
Integrated Digital Marketing Implementation and Presentation_4

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