Integrated Hospitality Marketing Communications

Integrated hospitality
marketing
communications

Contents
Contents...........................................................................................................................................2
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Identify different channels of marketing and provide how they serve communication
objectives within the hospitality organisations............................................................................1
TASK 4............................................................................................................................................3
P5 Assess an Integrated marketing communication plan with relation to communication
strategy, channel choice and creative content..............................................................................3
CONCLUSION................................................................................................................................4
PART B...........................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................5
TASK 2............................................................................................................................................5
P2 Develop communication objectives for the hospitality organisation.....................................5
P3 Develop the justification for the selection and integration of communications channels......6
TASK 3............................................................................................................................................6
P4 Develop an integrated marketing communication plan which meets communication
objectives for the hospitality organisation...................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

PART A
INTRODUCTION
Unified advertising communications aids in the integration and combination of all
communications sent to the intended audience (Andersen and Johansen, 2016). Various products
have emerged in recent years, all with its unique communications platform for communicating
with people. Buyers are perplexed about what brands and goods one should buy at this point.
Marketing communications aids in the integration of all communications sent to customers at the
identical moment via various interaction channels. Within tourism industry a marketing
communication strategy will be useful because buyers would gather feedback about the company
and lodging amenities at the very same point. The Moreland Hotel in Brighton, England, is a
famous Edwardian seaside hotel. The research will look at several advertising networks and also
how these help with performance objectives. Policy platform, email marketing, and various
features will all be part of it.
MAIN BODY
TASK 1
P1 Identify different channels of marketing and provide how they serve communication
objectives within the hospitality organisations
The procedure through which goods and commodities are conveyed to clients from of the
supplier or seller is known as the advertising conduit. It is closely tied to the sale of goods to end
customers, and this sales force aids in the development of an intelligent approach for product
management. The promotional activities for hotels must be powerful if they are to build a better
corporate loyalty and gain a younger demographic. The Moreland also employs several
advertising strategies, with both the goal of achieving the hotel's strategic goals through these
platforms. By using advertising strategies listed beneath, Moreland engages and communicates
with the public.
 Metasearch ads- The metasearch algorithms are those that are utilised to make travel
arrangements as well as offer all of the details about the property and the amenities it
offers The hoteliers must determine whether metasearch sources are functioning
successfully in order to provide them with advertisements for placement on their

websites. The Moreland has spent funds advertising the hotel on various metasearch
engines by carrying out analysis on the sites that are performing well and attracting a
large number of visitors. This allows the hotel to contact a bigger population at once,
which is necessary if the business attracts guests (Aslam, 2018).
 Official website- The hotel's own webpage is the biggest important resource for visitors
seeking accurate facts about establishment. Moreland had given all of the data that is
necessary to be sent to viewers whether people make a room reservations or gather advice
around the similar on its webpage. The hotel's service contains guests with just enough
data about company, as well as the hotel's homepage is also appealing, that attracts
consumers, and it is simply quite straightforward to use. Through establishing the
homepage and making all of the data known on it, the hotel raises customer loyalty,
which aids in fulfilling the marketing goal.
 Online review sites- Consumers has evolved to the point where they will not only adhere
to someone else's counsel when making a reservation, but will also look at the reviews of
previous guests. Internet reviewers are the most popular tool for visitors to verify out
room service and see what other individuals said regarding the facility. The Moreland
advises individuals who stay at the hotels to write reviews on the hotel’s webpage since
this will aid other visitors who are planning a trip in the coming years. A critical feedback
increases customers' tendency to contact the hotel, as well as the hotel's reputation and
ability to provide knowledge to customers.
 Paid search and display- Whenever a customer browses for the best hotel on Internet,
advertisements may appear. Throughout this case, the hotel advertising team must pay the
web browser for the advert to be displayed; that aids in the hotels economic edge. Such
advertising strategy is used by the Moreland to promote the hotel in the industry,
allowing additional individuals to learn about all this. The hotel's offerings and
atmosphere are highlighted in the marketing, which greatly aids in luring customers
(Cheung, Pires and Rosenberger III, 2019).
 Social media- Consumers today have profiles on online networking, which has emerged
as one of the most potential advertising and sales instrument for businesses. Marketing
the hotel's brand on social networking sites through the use of graphic adverts or material
can assist people become aware of the hotel. Social networking is the most effective and