Integrated Hospitality Marketing Communications

This report discusses the concept of integrated marketing communications in the hospitality industry, focusing on Mount Ephraim resort. It evaluates the various marketing channels used by the resort and their contribution to communication objectives. The report also explores the integration of marketing channels to provide additional value to consumers. It further discusses the communication objectives for the resort and justifies the selected communication channels. The evaluation of the integrated marketing communications plan and its impact on communication strategy, channel choice, and content is also provided.