Integrated Hospitality Marketing Communication

This presentation discusses the importance of integrated marketing communication in the hospitality industry and provides insights into communication objectives, channel selection, and marketing communication plan. It also highlights the role of marketing communication in achieving business objectives and creating a strong brand image.

Integrated Hospitality
Marketing
Communication

 Introduction
 Communication objectives
 Justifications for selection of channel chosen
 Market communication plan
 Conclusion
 References
Table of content

Hospitality management is regarded as a significant sector that
contributes majorly in the national income and help in economic
development of the country. It provides enormous job opportunities in
different departments and provide assistance to firm to grow their
business at an international level.
Introduction

Communication involve exchange of ideas,
thoughts and opinions among other persons
that promote new and innovative ideas and
help in accomplishment of task in a short
span of time. Setting goal is a priority for any
business as it aids in facilitating proper
coordination and facilitate smooth operations
of a business.
Communication objectives

In relation to this, the several business objectives are showcased below:
 Creating brand awareness: The manager of Celtic Manor Resort provides
excellent facilities and sense of comfort to them so that they could enjoy greater
economy of sale and boost the profit margin within hospitality industry.
 Understand the buying behaviour: the manager of respective resort determines the
understanding of taste and preferences of customers through extensive research.
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 Training employees: The leader through proper
guidance in case of Celtic Manor Resort render
a specialised training among their employees
by accelerating their skills and knowledge base
so as to inculcate confidence and determination
among them.
 Planning: The manager of respective firm
makes an appropriate planning and strategy by
deciding an alternative course of action so that
task is achieved in a given time period.
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Channel of integration plan an
important role in an organisation as it
aids in fulfilment of a task and conduct
smooth flow of activities in a
workplace. The manager of Celtic
Manor Resort uses direct channel as
the most appropriate channel as it is
considered as the cost-efficient method
due to the reason that it provides easy
availability of items at right place in a
proper time period.
Justifications for selection of channel chosen

In the context of Celtic Manor Resort, methods of communication are
discussed below:
 Advertising: It is most commonly used in a modern era as it is paid form
of communication which is done through various modes such as
newspapers, television and so on.
 Sales Promotion: It involve the physical interaction of customers in which
the company provide maximum offers to them with the motive of
increasing the sales.
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 Personal selling: It involve face to face interaction in which the person of
company tries to influence the customers and their feedback provide a
greater idea to promote new and innovations in a business.
 Online platforms: The manager of Celtic Manor Resort consider this
method as an appropriate method as this is a most affordable and saves
time.
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The marketing communication plan plays a significant role in hospitality
industry which aids in taking best decisions and promotes proper
coordination. Also. The manager of Celtic Manor Resort uses attractive
colour display as well as uniqueness in their display and attractive picture
which grab the interest of customers from different locations.
Marketing Communication Plan

With reference to Celtic Manor Resort, the marketing communication plan is
presented as follows:
 Determine the target buyers: In this, it is essential to conduct a proper
research such as to understand the preferences of customers, nature of
competitors and many more as it help in gaining competitive edge over a
marketplace.
 Use an appropriate channel: This is most crucial step to determine the
effective channel of communication so that it could maximise the sales and
profitability within hospitality sector.
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 Developing a consistent look: The manager develops an effective logo and
attractive colour display so as to create uniqueness and grab the interest of
buyers among them.
 Collect necessary information: The manager of Celtic Manor Resort
collects all necessary information through marketing and research and
development which help them to generate greater information and vast
exposure across the globe
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From the above information, it can be concluded that marketing communication is
prove to be benefit for the hospitality industry as it provides significant growth and
aids in attainment of business objectives within a respective time period. Various
types of marketing channels such as zero level, two level channel, three level channels
are discussed in this report and several communication objectives is included that
establish a strong brand image across the globe.
Conclusion

 Blakeman, R., 2018. Integrated marketing communication: creative
strategy from idea to implementation. Rowman & Littlefield.
 Palmatier, R.W., Stern, L.W. and El-Ansary, A.I., 2016. Marketing
Channel Strategy: An Omni-channel Approach. Routledge.
 Chaffey, D., 2019. Digital marketing. Pearson UK.
 Fursov, V.A., 2017. Marketing planning in industrial enterprises in the
context of import substitution strategy.
References

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