Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART-A...........................................................................................................................................3
Different types of marketing channel and the way they contributed in effective achievements
of communication objectives.......................................................................................................3
Evaluation of integrated marketing plan in context of communication strategy, channel choice
and creative content.....................................................................................................................5
RECOMENDATION..................................................................................................................7
CONCLUSION................................................................................................................................7
PART-B- Covered in PPT...............................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism and hospitality is one of the rapid growing industries that have contributed in
generating large number of employment opportunities for diverse individuals that are living in
United Kingdom. Communication plays an important or crucial role in promotion and marketing
of particular organisation so that more and more customers select it as compared to others.
Manager by preparing marketing communication plan in advances is able to cope up with
uncertain situation and gain competitive advantages in industry. This report is about Island
Beach resort which is one of the smallest resorts in United Kingdom that offers luxury services
to customers in order to earn profit. This report discussed about different marketing channel
which could be used by small resort to achieve communication objectives. It has also covered
evaluation of communication plan in context of choice of channel, creative content and
communication strategy used by organisation.
MAIN BODY
PART-A
Different types of marketing channel and the way they contributed in effective
achievements of communication objectives
Marketing is a function of organisation that helps in attracting new customers, increasing
sales volume and brand image of enterprise in specific industry. There are various medium or
channel which could be used by firms in order to generate awareness about firms operations and
types of services it delivered to end customers so that overall objectives can be attained (Nguyen,
2020). Online and offline are two main marketing channel that are used by each and every
organisation that are operating in hospitality sectors. Such as:
Offline channels
Company may market about products and services through offline channel which is
traditional method to motivate limited or specific number of customers to make purchased from
specific firm for effective satisfaction of their needs. There are different channel of
communication used by various companies on the basis of their respective objectives. Such as:
3