Integrated Hospitality Marketing Communications

Unit – 33
Integrated
Hospitality
Marketing
Communications

EXECUTIVE SUMMARY
This project depends upon “The Case of a Small Luxury Resort: An Online
Marketing and Distribution Channel Dilemma.” In this assignment, Bowood Hotel,
Spa and Golf Resort as being a boutique-style hotel with 43 beautifully decorated
rooms that is situated in Calne and Chippenham at England. The project describes
various marketing channels that includes web design, ICT, PMS, advertising, digital
media, etc. It further focuses on communication objectives with modernising
facilities, superior services and meeting the requirements. The assignment develops
integrated marketing communication channel with adoption of technology, online
media and traditional marketing. It also design incorporated promotion communiqué
plan with electronic mail, social media and creative content. The project further
adopts various tactics for implementing and executing communication strategy,
channel of choice and inventive content.

Table of Contents
EXECUTIVE SUMMARY..............................................................................................2
INTRODUCTION..........................................................................................................4
PART – A (Assessment Criteria)..................................................................................4
TASK 1..........................................................................................................................4
P1. Elucidate various marketing channels for serving communication objectives
within resorts.............................................................................................................4
PART – B (Presentation)..............................................................................................6
TASK 2..........................................................................................................................7
P2. Covered in PPT...................................................................................................7
P3. Covered in PPT...................................................................................................7
TASK 3..........................................................................................................................7
P4. Covered in PPT...................................................................................................7
PART – A (Assessment Criteria)..................................................................................7
TASK 4..........................................................................................................................7
P5. Justify incorporated promotion communiqué plan which relates to
communication scheme, channel choice and inventive content...............................7
CONCLUSION..............................................................................................................9
RECOMMENDATIONS................................................................................................9
REFERENCES...........................................................................................................10