This project report explores the types of marketing channels used in the hospitality industry and their role in serving communication objectives. It evaluates the integrated marketing communication plan of Premier Inn, a UK-based hospitality organization. The report discusses the use of advertising, social media marketing, public relations, and digital marketing in the industry. It also covers the process of customer decision making and the implementation of marketing communication strategies. The success and monitoring of the integrated marketing communication plan are critically reviewed. Find all the study material and solved assignments on Desklib.