Integrated Hospitality Marketing Communications (Part A)

Integrated Hospitality
Marketing Communications
(Part A)

Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organisations...........................................................3
Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing communication is defined as such channels and ways which are used by the
businesses in order to provide message to their potential customers regarding services or
products provided by them. This way attraction can be created towards customers and leads the
company to have high customer portfolio (Blakeman, 2018). The present report is based on
Heythrop park resort which is situated in Oxfordshire. Heythrop park is famous for their 18th
century elegance which is meeting standard style of 21st century as the resort is providing
venues for weddings, golf course which gives the 4 star ratings to the resort. This report is
differentiated into two parts under which in first part various types of marketing channels are
explained along with preparing of marketing communication plan.
Evaluate different types of marketing channels and how they serve communication objectives
within a range of hospitality organisations
Marketing channels are associated with people and organisation and such activities which are
used in order to distribute various services and products to ultimate customers. These channels
are helping the business to acquire higher customers’ attention and to prepare such
interconnected network which could lead to transfer products in direct or indirect manner. In
the context of hospitality using marketing channels are effectively creating such flow in the
market by which services of marketer can reach out to customers (Hänninen and Karjaluoto,
2017). For Heythrop park as the organisation is serving in providing resort services to their
customer so they are using various marketing channels so that to get attention of their
customers and their support in systematic manner. Under this manner Heythrop park is using
such marketing tool for aligning their business objectives and the same are elaborated as under:
Advertising: Advertising is the paid form of communication in which a particular
sponsor draws attention of public in order to make positive buying decisions. Advertising is one
of the oldest forms of communication and promotion but in recent decades this form has been
changed in enormous manner in which inclusion of internet has been seen. There are various
forms of advertising such as print media, digital media and many more. For Heythrop park the
major role of advertising is to provide knowledge to their customers as in context of service
offerings by them in order to tempt them and enhance customer footfall. Informative