Integrated Hospitality Marketing Communications

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Added on 2022/11/30

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AI Summary

This document discusses the importance of integrated marketing communications in the hospitality industry, specifically focusing on Hilton Hotels and Resorts. It evaluates different types of marketing channels and how they serve communication objectives, and provides justifications for the selection and integration of communication channels. The document also includes the design of communication objectives for the hospitality organization.

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Integrated Hospitality Marketing Communications

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