Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing
Communications

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organisations...........................................................4
TASK 2............................................................................................................................................7
P2 Design communication objectives for a given hospitality organisational situation..........7
P3 Provide justifications for the selection and integration of communications channels chosen
................................................................................................................................................7
TASK 3............................................................................................................................................8
P4 Create an integrated marketing communications plan that effectively meets communication
objectives for a given hospitality organisational situation.....................................................8
TASK 4............................................................................................................................................9
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................9
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12
Books and Journal................................................................................................................12

INTRODUCTION
Every company likes to spread awareness about the company. Marketing communication is
the activity of using various marketing channels that are available to communicate effectively.
There can be combination of tools as well as channels that focus on communicating the desired
message to the market and attract them towards the organisation. It is one of the most important
activities under marketing (Turner, 2017). This report is based on The Lensbury Resort that has
its headquarters in UK. It was founded in 1920 and it is a successful Resort in in London. The
Lensbury Resort use marketing principles in an effective manner so as to achieve goals and
objectives. In this report there is discussion related to the marketing communication options that
are available with the resort along with that how they help them to communicate effectively to
their audience. It is important to analyse the marketing communication plan that help the
company to formulate creative content choose channel as well as decide the communication
strategy. The better channel will help the company to spread awareness in an effective manner so
as to attract the customers towards the company.
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MAIN BODY
TASK 1
P1 Evaluate different types of marketing channels and how they serve communication objectives
within a range of hospitality organisations
There are several kinds of marketing channels which help the organisation to communicate with
their customer in order to accomplish their goals and objectives (Wilson, 2018). Television
advertising print advertising direct mail campaigns official website and social media marketing
these are the channels through which the company can communicate with their customer in order
to identify the requirements and provide Facilities to them. There are several kinds of channels
that can be applied by the company in order to attract the consumer towards the company. As it
is very essential for the organisation to identify about the channels through which the company
Can attract their customer and reach them. The way and the method which are used by the
lensbury resort in order to communicate with their customers are mentioned below:

Online Website: It is analysed that the company will use their website in order to communicate
with their customer in a appropriate manner (Andersen and Johansen, 2016). It is analysed that
the the website help the company to communicate and identify the problems of the consumers in
order to solve them and attract them towards the company. By using online website the company
can mention their vision and their modification in the company and develop new ideas so that
they can attract the customer towards the company by providing discounts for several kinds of
amenities. It is the procedure of two way communication in order to resolve the queries of the
consumers on the website for stop it is much amended method to communicate with their
customer by messages as well as by commons to solve their queries (Karayilan and Cetin, 2016).
If the organisation has their website then the customer can learn about several thing and identify
about several thing about the company which is :
About mission of the company
How They started
From where they are
About their team
The details about the product and services which is provided by them
Having the website makes the organisation much credible in order to target the audience. If the
organisation implement good and amended is SEO activities in the websites then it will become
more easy for them to find potential consumer towards car company. The website give the
opportunity to the company to market their business 24*7.
Social Media Platform: In today's time the organisation in the hospitality sector using
social media platform in order to enhance their communication power towards the consumer and
provide the facilities to them in order to resolve their queries. Social media platform is a much
amended platform to communicate with their customers and provide facilities and identify the
requirement and desired in order to fulfil them. It has been analysed at the company lansbury
Resort use hashtag campaign on the Instagram that will support them to develop and reach with
their customer and attract them towards the company(Gbadamosi, 2017). The organisation is
using several ways like regular post or consistency that will support them to communicate with
their customer and attract them towards the company. It is also analyse that the customer direct
message by using social media platform and asked them about their confusion so that it they feel