Integrated Hospitality Marketing Communications

Integrity hospitality
and marketing
communication

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
P1. Types of marketing channels and their way to serving of communication objectives .........1
P2. Design communication objectives ........................................................................................3
P3. Justification of selection of integration of communication channels....................................4
P4. development of plan relating to marketing communication which helps meet effectively
the objectives of business communication..................................................................................5
P5. Critical evaluation of integrated marketing communication plan with their relation to
communication channel, strategy, channel choice and creative content.....................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Integrated marketing communication refers to those process of the marketing under which the
management of the organisation used number of marketing communication channels for the
advertisement of their product and service in the market. The effective marketing communication
enables the organisation to share useful data and information from one source to another source.
There are different types of tools and technique are developed in the market such as social
media, online marketing, advertisement, personal selling ans many more which can be use by the
organisation to operate their business in effective and valuable manner. As the level of
competition are high in the market and it increases day by day so the business organisations uses
those marketing communication channels in their business which helps them to overcome from
the competition and helps them to achieve competitive advantage over the other competitors of
the market. Safe stay Holland park is the destination which is chosen here to demonstrate this
report. This report is based on the providing different types of marketing channels which can be
used by the organisation and also the setting of different types of communication objectives.
TASK
P1. Types of marketing channels and their way to serving of communication objectives
The management of Four season resourt is one of the competitive management which always
focuses on making their communication channels effective so it used number of alternatives
which helps the organisation to operate their business in effective manner (Arrigo, Liberati and
Mariani, 2021). These marketing communication channels are used by the organisation for the
attraction of the customers so that competitive advantage can be achieved by the management.
Some of the marketing channels of Safestay holland park are given below:
Advertising: It is related to those channel of marketing communication channel which is
required to be published by the specific sponsor and delivered by the number of media channels
such as newspaper, internet, digital media and many more. It is one of the most effective and
valuable platform of the marketing communication which helps to gain the attraction of large
number of customers of the market. If the management of the organisation used effective
communication channels then they helps them to create positive image of the product and the
organisation in the market which ultimately impacts the profit margins of the organisation. As
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