This report pertains to the hotel premier Inn. It covers the prevailing marketing communication routes of an organisation and the related tools and other relevant methods and process. Premier Inn has successfully integrated its marketing communication channels to achieve its objectives and enhance its brand image in the hospitality industry.

Premier Inn is UK's biggest hotel brand with 72k+ accommodations in 800 hotels. Report covers marketing communication routes & relevant tools.

Integrated Hospitality Marketing Communications | Desklib

Integrated Hospitality Marketing Communications

This report discusses the process of integrated marketing communication for a hospitality organization, using The Ritz Hotel, London as an example. It covers the evaluation of current marketing communication situation, design of communication objectives, production of content, and critical evaluation of integration of marketing communication plan. The report also discusses the selection and integration of communication channels, such as digital marketing, advertisement, and personal selling.

Marketing

This report analyses the current situation of market communication and channels to identify tools, resorts, channels and the given methods for Holiday Inn. It also designs communication objectives and justifies the selection of channels of communication. Suitable content for the channel and communication objectives is also provided.

Leadership Management

Languages and Culture

Integrated Marketing Communication for Holiday Inn

This report discusses the concept of integrated marketing communication for Premier Inn, a hospitality organisation. It evaluates the current market situation and identifies tools and methods of use. It also designs communication objectives and justifies the selection and integration of communication channels. The report includes a detailed marketing communication plan and strategies for achieving organisational objectives. It also discusses the production of appropriate content for communication channels and the determination of communication strategies.

Professional Development

Integrated Marketing Communication for Premier Inn

This report explores the current market communications situation and channels of the resort, evaluates the tools, channels and methods used. It also designs communication objectives for the chosen organisation and produces content suitable for the channel and communication objectives. Lastly, it evaluates an integrated marketing communications plan in relation to the communication strategy, channel choice, creative content.

This project report explores the types of marketing channels used in the hospitality industry and their role in serving communication objectives. It evaluates the integrated marketing communication plan of Premier Inn, a UK-based hospitality organization. The report discusses the use of advertising, social media marketing, public relations, and digital marketing in the industry. It also covers the process of customer decision making and the implementation of marketing communication strategies. The success and monitoring of the integrated marketing communication plan are critically reviewed. Find all the study material and solved assignments on Desklib.

Design and Creativity

This report analyzes and evaluates the hospitality business strategy of Premier Inn using various models, theories, analysis, frameworks, and strategies. It includes PESTLE and SWOT analysis, McKinsey's framework, Porter's five forces analysis, Porter's generic strategies, Ansoff's product matrix, and Bowman strategy clock model. The report covers the impact and application of these models and strategies on Premier Inn's market share and growth.

Integrated Hospitality Marketing Communications

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Integrated Marketing Communication for Holiday Innlg...

Integrated Marketing Communication for Premier Innlg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Hospitality Business Strategy: Analysis and Evaluation of Premier Innlg...

Integrated Hospitality Marketing Communications

Integrated Marketing Communication for Holiday Inn

Integrated Marketing Communication for Premier Inn

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Hospitality Business Strategy: Analysis and Evaluation of Premier Inn