This report discusses the current marketing communication situation and channels of the resort, communication objectives, and strategies to attain goals. It focuses on Compass Group Plc, the largest contract food service organisation in the world. The report covers the strengths, weaknesses, opportunities, and threats of the organisation, along with the marketing communication channels they use. It also includes a detailed marketing communication plan with SMART objectives. The report concludes with recommendations for enhancing the integrated marketing communications plan.