Integrated Hospitality Marketing Communications

This article discusses the importance of integrated marketing communication in the hospitality industry. It covers different types of marketing channels such as advertising, social media marketing, public relations, and digital marketing. The article also explains the design of communication objectives and the justification of selecting integration of communication channels. Finally, it critically evaluates the integrated marketing communication plan with their relation to communication channel, strategy, channel choice, and creative content.

Integrity hospitality
and marketing
communication

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................4
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Integrated marketing communication refers to the process of doing different types of
marketing communication with the help of different marketing communication channels in the
organisation. Marketing is one of the important and valuable aspect of the organisation under
which the success of the organisation are depend up[on the marketing of the organisation.
Marketing is one of the important tool for development of effective communication channels in
the organisation. It is very helpful for the transfer of information and data from one place to
another. The features and advantages of the product are conveyed to the customers with the helps
of these marketing communication channels. It helps the organisation to increase the level of sale
of product in the market. There are large number of tools and techniques are present in the
market which can be used by the management of the organisation if they want to become success
in their market. The name of the tools are advertisement, direct marketing, social media
promotions and personal selling. Marketing communication enables the company to effectively
spread and conveyed different types of data and information from one place to another it also
helps the company to manage their employees with the helps of effective communication
channels. Today there is a cut throat competition in the market and marketing communication
channels is one of the most important tool which enables the company to deal with the
competition in the market. The business enterprise which is selected right here to illustrate this
file is Resort Island that's one of the main enterprise of the London that's small luxurious resort
that gives tourism services, adventures and leisure. The inn is located on beach places and offer
water sports activities and amusement activities. In this file one of a kind advertising
communique channels and advertising communique plan are discussed.

TASK
P1. Types of advertising and marketing channels and their manner to serving of communique
objectives
There are many platforms are present in relation to the marketing which the management
of the Resort Island. These marketing platforms are very helpful for the company because it
helpful for the company to communicat the products and services of the comopany in front of the
customers which enables them to attract different types of customers in the organisation. There
are some marketing channels in the organisation which are given below:
Advertising: It is one of the valuable and precious device of the advertising that's utilized
by many business enterprise of the world. There are many media channels are gift withinside the
marketplace below which the posted or the video commercial of the corporation are located
through the constant sponsors of the marketplace. It is one of the most effective and efficient
method of the marketing which helps the organisation to provide all the information related to
the product and the services to targeted customers of the company (Busser and Shulga, 2019).
One of the most important feature of the effective communication is that it helps to create the
positive image of the company on the minds of the customers in the market. The sponsors of the
organisation has used new and advanced technologies in the market which helps the companies
to make the advertisement more attractive in the market which helps to attract different types of
customers in the market. The management of the Resort Island has used different types of
advertisement to communicate the features of the products to the customers and influence them
to purchase the product of the company. The management of the company has used all their
resources for the communication of useful information to their customers. The developer of the
advertisement has used different types of images and appeals like emotional appeal as well as
informative appeal are used to enhance brand awareness in market place.
Social media marketing: It is one of the largest and famous medium of the advertising
and marketing that's utilized by nearly all of the corporations of the world. There are specific
varieties of social media structures are gift with inside the marketplace which can be very
beneficial for the corporations to put it on the market their services and products with inside the
organisation. There are huge wide variety of corporations are gift withinside the marketplace

which draws toward the social media for the reason of handing over the data of the goods to their
customers. There are many are present for the attraction of the organisations towards these social
media platforms. These social media platforms has contains large number of customers and their
features of the promotion. There are large number of opportunities are present which is provided
by the social media platforms in the organisation. It enables the management of the hotel to
develop effective communication in the organisation which are very helpful for the organisation
to communicate the information of the product in the organisation. The management of the
company has developed the photos and videos of the product and uploads them on their social
media platforms (Chen, Fang and Wang, 2020). There are different types of information about
the features are added by the company in these videos and photos of the organisation which are
very helpful for them to attract different types of employees in the organisation. There are many
promotional tools are present on these social media tools which can be used by the company for
the advertisement of their product. Social media has done great role for the promotion of resorts
and other destinations of the company and makes them more able to conduct their business in
effective manner. It is necessary to have social media account on various platforms such as
Instagram, Twitter, Facebook and You-tube.
Public Relation: It is related to those process of the organisation which enables the
managers to develop effective and attractive brand image of the company on the minds of the
customers in the market. This medium of the marketing communication are used by those
organisation which are in need to develop the image of their brand in the market. There are
different types purposes are present which enables the management of the Island to use the
method of public relation in the marketing framework of the company. The purposes are
enhance brand awareness, creating brand image and developing effective relation with
customers. The positive relations of the company with their customers are very helpful for the
organisation to develop goodwill in the market.
Digital marketing: It is related to those channel of integrated marketing comunication
under which the internet has used for the promotion of organisational product and services in the
organisation. There are different types of companies are present in the market which are using
digital marketing and the Resort island is one of them. The management of the Island Resort has

used different platforms of the digital marketing and makes their organisation more competitive
in the market. The digital platforms used by the company are mobile and email marketing and
many more. In addition to these platforms there are some other platforms are also present which
is search engine optimisation, website as well as content marketing. These platforms of the
digital marketing are very helpful for the company to target the audience in the organisation. If
the management of the organisation wants to become success in their digital marketing then they
have to applied differentv types of technologies and their devices such as mobile phones,
computers and other devices in order to promote organisational products and services efficiently.
One of the most important reason for the usage of these digital marketing platforms is that the
cost of the usage are very low and the returns of the same are very high. enables the Resort
Island thru improving Digital advertising and marketing consumer primarily based totally and
the unfastened waft of facts ensures (Chung and Lee, 2019). Promote and consumer base their
new and revolutionary product and carrier Resort Island thru diverse virtual to be able to
decorate emblem mediums awareness. It commercial enterprise entity additionally complements
the interplay and powerful way with their clients. This interplay take area through customized
emails that are ship through inn to clients that will increase the consumer engagement.
P2. Design communication objectives
Communication is one of the important and valuable aspect of the organisation which
helps the company to achieve their goals and objectives in the market. The hospitality business
provides different types of objectives which are helpful for the organisation to develop effective
and valuable approach in the organisation. The main purpose of the management behinds the
development of these objectives is that it helps the organisation to provide direction to their
employees towards the achievement of goals and objectives in the organisation. It is very
important for managers to develop effective objectives because it is very helpful for the
management to develop effective and valuable growth and it also helps the organisation to
obtained the perspective of the customers.
Enhance awareness of business: The management of the Resort island has used different
types of strategies for the promotion of the awareness of their business in the organisation. If the
management of the organisation has developed effective communication in the organisation then
it becomes easy for them to establish the attraction of the customers towards the company and

their products. As Resort Island has used different types of social media platforms so that it
becomes possible for the organisation.
Providing and getting information: It is one of the most important and valuable purpose
for the communication that all the information and data present in the company can be transfer
from one place to another. There are different types of departments are present in organisation
such as sales department, sales department and many more (Ciszek and Lim, 2021). Different
types of decisions are to be taken in these departments which is only possible due to the presence
of authentic information in the organisation. The management of the organisation has published
different types of advertisement which provides the information about the company to these
customers of the market.
Persuading customers: All the techniques and the advertisement provided by the
comopany to their customers are for the attraction of the customers. The advertisement of the
company has contains influencial comments and the matter which helps to pursuade the
customers of the company for the achievement of goals and objectives in the organisation.
P3. Justification of selection of integration of communication channels
As there are large number of marketing channels are present in the market which can be
used by the organisation so that it becomes possible for them to make effective marketing
growth. It is very important for the management of the organisation that they conduct effective
market research so that it can be possible for them to develop effective market growth. It
depends upon the nature of the business of the organisation that which method they have use for
the company in relation to their marketing. The management of the Resort island has used social
media and digital marketing communication and the brief discussion related to the same are
given below:
Increasing brand recognition: It is one of the important and valuable advantage of the
social media marketing that it promotes the recognition of the brand. The social media platforms
has high reach of the customers which are very helpful for the company to the number of their
customers and it also enables the company to increase their market share. It is very important for
the organisation that it enhance the trust of the customers.

Enhance connectivity of customers with brand: The management of the Resort Island has
used different tools of the digital marketing under which different types of technologies are used
by the company so that it can be possible to make the organisation more comfortable in the
market (Girardin, Bezencon and Lunardo, 2021). The appliances and the technologies used by
the company for the promotion of the marketing then it becomes easy for the organisation to
enhance the level of connectivity in the organisation. Social media has provide effective way of
providing information of the product tob their customers.
Collect information about customers: The management of the organisation has provided
effective and valuable information and data related to the customers which are very helpful for
the company to develop the product according to the needs and desire of the employees. The
social media has provided the company a large number of customers in the organisation.
P4 Critical evaluation of integrated marketing communication plan with their relation to
communication channel, strategy, channel choice and creative content
Marketing communiocation plan refers to those plan of the organisation which has
provided direction to the organisation and their employees towards providing the information
related to the product and service to the customers. This plan of the organisation has include
different tools of the marketing and makes them able to conduct the function in effective manner.
There are different types of steps are present wh ich the management has to follow while
developing the cimmunication marketing plan for the company and the brief discussion related to
the same are given below:
Identification marketing communication method: If the management of the Resort
Island wants to establish effective marketing communication plan than they have to analyse and
evaluate various communication methods from the market. It helps the organisation to convey all
the information and the data to the customers of the organisation. In this perticular step of the
communication plan, the management of the organisation has to identify the target customers
from the market and record all the information about the needs and desires of the targeted
customer so that it can be consider while forming the communicatio plan in organisation.
There are different channels and platforms are available that are used by the Resort Island are
mentioned below

 The content marketing channel which is used by the company are very helpful because it
promotes the organisation to improve the communication. This communicvation helps
the management to convey the information of the product to all the customers of the
company. The management of the company has creates dynamic websites and video
marketing which helps to communicate the information in effective growth.
 The management of the organisation has used email marketing which are very helpful for
the company to increase the share of the market. The management of the company has
prepared the list of the contacts and send them advertising advertisement to these contact
which helps them to develop effective customer growth in the organisation.
 Social media marketing is one of the most important and valuable methods of the
marketing which helps them to make the advertisement of the product in effective
manner.
The communication channels which are mentioned above are very important for the company
because it helps to enhance understanding of the managers about the needs and desires of the
employees in the organisation.
Formulation of Marketing communication plan: if the management of the Resort Island
has completed the first step of the marketing plan development and analyse the information
about the needs and desires of the customers are obtained successfully in the market then it
becomes possible for them to start the next step of the process (Malik and Siddiqui, 2020). It is
very important for the managers of the organisation that they focuses on some factors which are
given below:
 Audience: It is one of the most important functions of the managers of the organisation
that they evaluate the targeted customers from the market. There are different types of
customers are present in the market which are having dynamic needs. It is not possible
for the management to satisfy the needs of all the customers then they have to choose the
specific group of the customers and posuitioned their products.
 Content: The content of the advertisement has played important role for the sucess of
marketing activities of the company in the market. It is very important for the managers

of the Resort island that they enalate the customers and the current trends of the market
which and then develop the planning and strategies for the organisation.
Recognise customer decision-making process: In order to provide powerful
incorporated advertising verbal exchange plan, it's is important to recognize the purchaser
attitude and choice-making technique which can be associated with shopping organizational
merchandise and offerings. Resort Island behavior numerous advertising studies that allows you
to recognize purchaser’s shopping selections and offer them product and offerings consistent
with their needs that allows you to beautify their pride level. There are numerous techniques are
formulated through the business enterprise and deciding on suitable channel of verbal exchange
that affects the shopping choice of customers. Customers use numerous steps to take powerful
choice which includes to start with them become aware of the troubles than seek numerous facts
to resolve hassle successfully than pick out the maximum suitable choice amongst all compare
the after sale service.
Executing communication plan: Once the advertising and marketing conversation plan
is ready organization put in force it in organization. There are numerous steps are protected that
execution procedure inclusive of comparing that the content material reached to goal clients and
affect them properly. Resort Island use distinct automation software program to put in force the
plan as it should be and make certain the attain of organizational message to goal clients and
offer them right facts of product and service.
Resort Island observe above procedure, as a way to put together powerful advertising and
marketing conversation plan. Social media advertising and marketing channels and different
virtual advertising and marketing systems are utilized by the Resort Island to attain capability
clients and convince them to buy organizational merchandise and service. There is powerful
content material is posted to huge interest of clients. Resort Island use numerous conversation
techniques as a way to hold consumer relation and decorate organizational profitability.
CONCLUSION
As consistent with the above report, it could be concluded that hospitality enterprise is
the fundamental thing of carrier enterprise that gives resort services, tour and tourism, resort,
meals and beverages. There are numerous advertising structures are utilized by the agencies to
decorate emblem focus and persuading clients to shop for are non-public selling, virtual and

social media advertising and income promotions. These channels assist commercial enterprise to
decorate organizational income and profitability which are publishes via newspaper, mobile,
radio and televisions. There is right advertising conversation plan is evolved with the aid of using
the company that manual them to engage with clients well and speak all records to them so as to
steer them to shop for.

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