This report discusses the process of integrated marketing communication for a hospitality organization, using The Ritz Hotel, London as an example. It covers the evaluation of current marketing communication situation, design of communication objectives, production of content, and critical evaluation of integration of marketing communication plan. The report also discusses the selection and integration of communication channels, such as digital marketing, advertisement, and personal selling.

An integrated hospitality marketing communications strategy is key to success in the hospitality industry. This document outlines a comprehensive approach to hospitality marketing communications, including public relations, advertising, branding, and

Integrated Hospitality Marketing Communications | Desklib

Integrated Hospitality Marketing Communications

This report evaluates the current marketing communication situation and channels of the resort, identification of tools, methods and channels to be used. It includes the designing of communication objectives for the given situation of hospitality organisation along with the justification of selection and integration of communication channels chosen.

Marketing

This project report explores the types of marketing channels used in the hospitality industry and their role in serving communication objectives. It evaluates the integrated marketing communication plan of Premier Inn, a UK-based hospitality organization. The report discusses the use of advertising, social media marketing, public relations, and digital marketing in the industry. It also covers the process of customer decision making and the implementation of marketing communication strategies. The success and monitoring of the integrated marketing communication plan are critically reviewed. Find all the study material and solved assignments on Desklib.

Design and Creativity

This report discusses the concept of integrated marketing communication for Premier Inn, a hospitality organisation. It evaluates the current market situation and identifies tools and methods of use. It also designs communication objectives and justifies the selection and integration of communication channels. The report includes a detailed marketing communication plan and strategies for achieving organisational objectives. It also discusses the production of appropriate content for communication channels and the determination of communication strategies.

Professional Development

Integrated Marketing Communication for Premier Inn

This report discusses the application of integrated hospitality marketing communication in Langham resort. It covers the current marketing situation and channels, the integration of marketing channels, and the objectives of communication. It also includes a detailed integrated marketing plan of communication with multiple communication channels and tactics to meet overall marketing and business objectives.

Business Development

This report discusses the various channels of marketing communication used by Jurys Inn, a hotel group operating in the UK, Ireland, and Czech Republic. It also outlines the objectives of communication and the content appropriate for each channel. The report critically evaluates the integrated marketing communications plan in relation to the communication strategy, channel choice, and creative content.

Leadership Management